Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

The supply chain crunch is about to worsen due to a phased shutdown of Shanghai that began Monday, say recent reports. The coastal city of 26 million people — a seat of international finance and business, and home to the world’s biggest container-shipping port — finds itself grappling with its worst COVID-19 outbreak to date. Authorities have switched from temporary neighborhood lockdowns to a mandatory citywide shutdown in a phased implementation whose stage two runs Friday to Tuesday. China’s biggest chipmaker, however, and an iPhone plant are continuing to operate under strict rules in Shanghai. Continue reading China COVID Woes Cause Shutdowns, Supply Chain Impact

Yandex — the giant Russian tech brand involved in everything from search to music streaming and ride-hailing — has been reeling from the effects of economic sanctions and the country’s invasion of Ukraine. Yandex stock, described as “soaring” on its Nasdaq debut in 2011, was in February said to be “in freefall,” having declined to about half of its value. The company has an estimated 67 million users worldwide, including in Michigan, Arizona, Ohio, London and Paris, where partnerships with Uber and Grubhub were followed by forays into robotic food delivery and self-driving cars. Continue reading Russia’s Native Tech Star Yandex Collapsing Over Sanctions

The European Commission took steps last week to require ride-hailing firms and others to classify drivers and couriers as employees, which would entitle them to minimum wage and other legal protections. Should they go into effect, the proposed rules would impact some 4.1 million people, and would make the European Union among the strictest in the world when it comes to protecting so-called gig workers. Uber and others that depend on low labor costs and limited liability are expected to fight the proposal, which must proceed through several legislative steps before being codified as law. Continue reading European Commission Advances New Rules for Big Gig Firms

China is making an investment statement as it attempts to take control of its financial future and set new yen-centric standards for international monetary exchange. Much is being read into Didi Chuxing delisting itself Friday from the New York Stock Exchange, where it raised billions of dollars, capping at $39 billion for the Beijing version of Uber. The message is: with money of its own and a knack for finding more, the world’s No. 2 economy feels it no longer needs Wall Street and says it will relist on the Stock Exchange of Hong Kong. Continue reading Didi Exits NYSE for Hong Kong, China Tightens Tech Control

Beijing-based ByteDance, parent company of social video app TikTok, which was valued at $180 billion in December, indefinitely put plans on hold for a public offering. The company had been considering an IPO in the United States or Hong Kong but its founder and CEO Zhang Yiming changed his mind after meeting with China’s cyberspace and security regulators who reportedly told him to focus on data-security risks and other issues. Another reason for holding off is that the company did not have a chief financial officer at the time. Continue reading ByteDance Pauses its IPO After Meeting with Chinese Officials

Ride-hailing services Uber and Lyft, which have been branching out into areas such as food delivery and scooter rentals, spent about $200 million to pass a ballot initiative that countered California’s 2019 legislation giving gig workers the status of employees. The two companies are now focused on avoiding the same battle in other states by pushing for legislation classifying their drivers as contractors. In New York state, for example, Uber and Lyft offered bargaining rights and other benefits to their workers, but not full classification of employees, which could raise their prices 20 to 30 percent. Continue reading Uber and Lyft Attempt to Protect Gig Worker Business Model

On May 6, the Biden administration rescinded the “Independent Contractor Rule,” created during the Trump administration, that made it easier to classify gig workers as independent contractors. The Department of Labor stated that withdrawing the rule would “maintain workers’ rights to the minimum wage and overtime compensation protections of the Fair Labor Standards Act.” Labor Secretary Marty Walsh added that the move will “stop the erosion of worker protections that would have occurred had the rule gone into effect.” Continue reading Labor Department Reverses Trump-Era Rule for Gig Workers

Uber has battled for years around the world against reclassifying its drivers as employees, which would force it to pay higher wages and benefits. In the United Kingdom, however, it just announced that it would reclassify its 70,000+ drivers as workers and provide them a minimum wage, vacation pay and access to a pension plan. Uber’s move comes in the wake of a unanimous British Supreme Court ruling that found Uber drivers deserved more protections. UK labor laws, however, offer a middle ground between freelancers and employees. Continue reading UK Supreme Court Rules 70,000 Uber Drivers Are Employees

California voters overwhelmingly approved Proposition 22, which will allow gig workers for Uber, Lyft, DoorDash and others to remain independent contractors. These three companies created the proposition to exempt them from a state labor law that would require them to treat drivers as employees and pay for healthcare, unemployment insurance and other benefits. Proposition 22 does include a wage floor and some benefits for drivers. San Francisco, headquarters for Uber and Lyft, presented the strongest opposition. Continue reading Passage of California Prop 22 Is Big Victory for Gig Economy

Hours before Lyft and Uber planned to suspend their services to protest the ruling to reclassify their drivers as employees, an appeals court allowed them to continue operating during the appeals process. Uber spokesperson Matt Kallman noted that the company is glad “that access to these critical services won’t be cut off while we continue to advocate for drivers’ ability to work with the freedom they want.” The companies must still submit plans for hiring employees by early September, in case their appeal is denied. Continue reading Appeals Court Gives Lyft, Uber Greenlight to Operate for Now

In California, San Francisco Superior Court Judge Ethan Schulman confirmed Attorney General Xavier Becerra’s decision that Lyft and Uber are violating California Assembly Bill 5 (AB5). Schulman paused the injunction for 10 days to allow those companies to appeal his decision. AB5 requires that the two ride-hailing companies reclassify their California drivers as employees, making them eligible for healthcare and overtime among other perks. Due to COVID-19, Uber suffered a 67 percent decline in the June quarter. Continue reading California Judge Rules Uber and Lyft Are Violating State Law

Mobility was the focus of a day-long series of panels on Monday, which concluded with a session on the future of mobility, as seen through the eyes of General Motors chief marketing officer Deborah Wahl and Daimler Financial Services president/chief executive Klaus Entenmann. Wahl noted that the definition of mobility has always been “about the freedom to move and experience life on your own terms, via conventional vehicle shopping and ownership.” “We’re rethinking everything about the customer’s experience,” she said. Continue reading CES 2020: Two Industry Chiefs Predict the Future of Mobility

On Wednesday, California Governor Gavin Newsom signed Assembly Bill 5 (AB5), a law that will classify some independent contractors as employees and takes effect January 1. Companies such as Lyft and Uber Technologies, whose employees are among those that might be reclassified, redoubled both their resistance to the law and plans to negotiate again with relevant labor unions. At the same time, these companies are making noise about initiating a ballot-measure campaign to rewrite the standards for independent contractors. Continue reading Gig Economy Companies Responding to New California Law

In an opinion released May 14, the National Labor Relations Board concluded that Uber drivers should be classified as independent contractors, and not company employees. According to the NLRB, Uber drivers qualify as independent workers because they are given “significant entrepreneurial opportunity” and “virtually complete control of their cars, work schedules, and log-in locations, together with their freedom to work for competitors of Uber.” The opinion is a victory for Uber and a setback for drivers and labor advocates, since it makes it more challenging for drivers to file labor complaints, form a union, or seek federal protection. Continue reading NLRB Considers Uber Drivers Freelancers, Not Employees