Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

At a conference track on machine learning during the NAB Show in Las Vegas, Amazon Web Services M&E worldwide technical leader Usman Shakeel described his company’s toolsets. Shakeel addressed up front the question of whether machine learning can replace human creativity. “Can content ever create itself?” he asked. He emphasized that, in today’s world, machine-learning (ML) tools are being used to create efficient workflows, and curate and extract massive amounts of metadata. Continue reading NAB 2018: AWS Machine-Learning Tools for Content Creation

There were twice as many people as chairs throughout the nearly four-hour “Future of Blockchain” CES conference program this week. The enthusiasm of the program’s attendees mirrored that of exhibitors as well as the general anticipation surrounding blockchain and its applications at the show. The new offerings discussed at CES 2018 ranged from Kodak’s resurgence as a rights management platform to fast food chains asking users to mine tokens by eating chicken wings. A number of entertainment-specific blockchain technologies showed promise beyond an alternative means of purchasing content. Continue reading Blockchain at CES: Evaluating the Tech’s Hype and Potential