Online game world Roblox draws about 50 million daily active users worldwide. Launched in 2006, the company lets users create their own games and play games created by others. As such, a generation has grown up using the Roblox Studio game engine, and now some of those Millennials are competing with professionally trained coders for jobs designing for the platform, which runs on the beginner programming language Lua. Designed for use in embedded applications, Lua is cross platform, and the Roblox API allows it to be played on anything from an Xbox to a PC, laptop or Android or iOS phone. Continue reading Roblox: User-Generated Content Competes with Pro Games

Fiction writers are invited to bring their art to life as mobile games with no-code app Dorian. Founded in 2018, Dorian offers choose-your-own-adventure play for free, but lets users spend in-app currency to choose narrative paths, promising authors a first-dollar cut of the payments. The company, which builds for iOS and Android, claims a library of roughly 3,500 games, created by a “nearly all-female creator community” of about 250 monetizing storytellers, a number it says is growing quickly compared to other platforms, where it can take years to start earning. Dorian recently raised $14 million in Series A funding led by The Raine Group. Continue reading Female-Driven No-Code Game App Dorian Raises $14 Million

Investment banking firm JPMorgan Chase is betting on the metaverse, which it predicts “will likely infiltrate every sector in some way in the coming years, with the market opportunity estimated at over $1 trillion in yearly revenues.” The company has opened a virtual branch in Decentraland, a browser-based 3D world to coincide with publication of the 18-page “Opportunities in the Metaverse” report by Onyx, the blockchain division the bank launched in 2020. Although it’s the first bank known to open a branch in the metaverse, JPMorgan is just the latest of numerous businesses to plant its flag. Continue reading JPMorgan Pegs Metaverse at $1 Trillion, Opens Virtual Bank

Microsoft CEO Satya Nadella thinks the metaverse will be transformative. “Just like the first wave of the Internet allowed everybody to build a website, I think the next wave of the Internet will be a more open world where people can build their own metaverse worlds, whether they’re organizations or game developers or anyone else,” Nadella told analysts on an earnings call last week. The remarks follow Nadella’s January 18 statement that Microsoft’s $69 billion bid for Activision Blizzard “will provide building blocks for the metaverse.” Microsoft expects the deal to close in fiscal 2023, which begins July 1. Continue reading Microsoft CEO Nadella Details His Vision of Metaverse-for-All

The metaverse is in its early days, but many are already concerned as they anticipate the content moderation problems that have bedeviled traditional social media increasing exponentially in virtual worlds. The confluence of realistic immersive environments, the anonymity of avatars and potential for deepfakes is enough to give anyone pause. Throw in machine learning that will make today’s ad targeting seem primitive and it’s an even more volatile mix. Experts agree, the very qualities that make the metaverse appealing — false facades and hyperreality — make it potentially more dangerous than the digital platforms of today. Continue reading Policing the Metaverse Looms as a Challenge for Tech Firms

Brands have begun dabbling in the metaverse. Chipotle, Vans and Nike are among those experimenting on Roblox, a platform where users play games, while Verizon staged a stadium game in Fortnite Creative, an affiliate service of the popular Epic game. Meta, the company formerly known as Facebook is said to be encouraging brands to use Instagram’s AR filters to get acclimated to the metaverse. There are reports that Apple is preparing its own meta debut, with Taiwan-based analyst Ming-Chi Kuo predicting, presumably based on his supply-chain sources, that Apple plans to unveil an AR wearable late next year. Continue reading Meta Is Joined by Apple, Various Brands in Metaverse Pursuit

The metaverse, a virtual world where people embody avatars and live their lives online, was largely the purview of gamers and sci-fi movie fans until Facebook CEO Mark Zuckerberg made it part of the everyday lexicon, prompting a media assessment of how the metaverse is accessible now. Microsoft on Tuesday unveiled a new Mesh app for augmented reality and virtual reality experiences using various goggles, including its own HoloLens. E-commerce platform Shopify has launched a browser-based game, “Shopify Party,” that lets employees appear as avatars for team events. Other companies are also considering a future in the metaverse. Continue reading Corporate Migration to Metaverse Not Waiting for Zuckerberg

Mark Zuckerberg, who co-founded Facebook in 2004 and is now its CEO and controlling shareholder, announced that the company has changed its name to Meta Platforms Inc. (doing business as Meta), reflecting its pursuit of growth opportunities in the VR and AR realms known as the metaverse. As of December 1, the company will trade as MVRS on the Nasdaq exchange, retiring the FB ticker symbol that took a long ride from a first-day close of $38.23 per share on May 18, 2012, to close at $316 on October 28, the day Zuckerberg announced the new name at the Facebook Connect developer’s conference. Continue reading Meta: Facebook Blasts Off for the Metaverse with New Name

San Francisco-based Unity Technologies, maker of the cross-platform Unity game engine has launched in beta Unity Gaming Services, a turnkey solution to make it easier to develop and maintain cross-platform multiplayer titles. New are tools for monetization, customer acquisition and player engagement. Statistics from a Unity study indicate 71 percent of multiplayer gamers do so from a mobile device, and 61 percent engage from consoles, while 40 percent say they play on both. The survey indicates 56 percent of Americans play multiplayer games, one in five having begun within the past year. Continue reading Unity Platform Offers Turnkey Solution for Multiplayer Games

Lifestyle apparel firm Vans has teamed with Roblox to bring skateboard destination “Vans World” to the online gamer’s vast audience. The creator of iconic footwear for boarders of all stripes is the latest brand to plant its flag in the metaverse, where kids are spending increasingly large chunks of time. Sony Music Entertainment, Gucci, BMG, Warner Bros. Pictures, Hasbro and Nike are among the firms that have partnered with Roblox, a global social platform with its own currency that in Q2 reported more than 42 million daily users who create and share immersive 3D experiences. Continue reading ‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

China’s General Administration of Press and Publication (GAPP) announced a regulation that bans young people under the age of 18 from playing online video games between Monday and Thursday and, on the other days of the week and holidays, limits game play between 8:00 PM and 9:00 PM. Authorities blame “video game addiction” for distracting younger people from school and family responsibilities. The rule states that all video games must connect to an anti-addiction system operated by the GAPP. Continue reading China Says No Video Games for Kids During the School Week

In Q2 2021, social giant Facebook’s profit doubled from a year earlier to $10.39 billion and revenue rose 56 percent to $29.08 billion, both numbers beating Wall Street expectations. Shares fell 3+ percent in after-hours trading, however, when Facebook predicted that revenue growth will slow for the rest of the year. Through the end of Q2, its stock has grown 22 percent. The company also said that Apple’s privacy changes in the new iOS will have a stronger impact in the current quarter as more users update their iOS devices. Meanwhile, Facebook continues to eye its metaverse future. Continue reading Facebook Posts Strong Earnings, Plans Its Metaverse Future

Gaming platform Roblox went public on Wednesday and saw its shares rise from a reference price of $45 to $69.50, valuing the company at $45 billion. A year ago, the company was valued at $4 billion. The NPD Group reported that a record-breaking $56.9 billion was spent on gaming in the U.S. in 2020, up 27 percent from 2019. Sony enjoyed a 62 percent rise in profit, and Microsoft recorded a first-ever $5 billion in quarterly gaming revenue. In a hot gaming market, Roblox delayed its listing to more accurately price its shares. Continue reading Game Platform Roblox Goes Public, Now Valued at $45 Billion

Roblox, valued last month at $29.5 billion, told prospective investors it is trying to lure older users onto its gaming, concerts and educational platform. Chief executive David Baszucki said the company is counting on older adults not just to join the platform but to buy its stock when it goes public next month. The Apple and Google application has been a top earner during the pandemic, with 2020 revenue jumping 82 percent to $923.9 million and number of hours spent on the platform more than doubling to 30.6 billion. Continue reading Roblox Counting on Older Consumers to Join App, Buy Stock

App Annie predicted that mobile game and app spending will have grown 25 percent to $112 billion in 2020. Director of market insights Amir Ghodrati added that the company will likely revise these numbers upwards at the end of December. Both iOS and Android showed record-breaking growth, with 65 percent of spending going to the former and almost 30 percent to the latter. Apple iOS and Google mobile app and game downloads are expected to reach 130 billion in 2020, up 10 percent from 2019. Continue reading App Annie Reports Growth in Mobile Game and App Spending