According to an annual report released by the International Federation of the Phonographic Industry (IFPI), music streaming is continuing to rise, with 86 percent of respondents ages 16-64 in 20 top global markets opting for streaming. The report notes that 57 percent of 16- to 24-year-olds use a paid audio service. While nearly half of the time consuming on-demand music is via YouTube, the report finds that terrestrial radio is still relevant. And even though popular streaming services such as Spotify and Apple Music have brought growth to the industry, piracy still remains a problem. Continue reading IFPI: Music Streaming Continues its Growth, As Does Piracy

According to Nielsen, streaming officially became the primary means of consuming music in the U.S. during 2016. “Overall on-demand audio streams surpassed 251 billion in 2016 — a 76 percent increase that accounts for 38 percent of the entire music consumption market,” reports Pitchfork. For the first time, on-demand audio streaming has surpassed sales of digital albums + digital track equivalents. An average day saw 1.2 billion streams, compared to a total of 734 million downloads for the entire year. Rock is the most popular genre, representing 29 percent of consumption (but only 20 percent of streaming), while hip-hop and R&B make up 22 percent of total consumption (but an industry-leading 28 percent of streaming).

Continue reading Streaming Music Surpasses Digital Downloads for First Time