On July 1, experiential entertainment company Illuminarium Experiences will open its first location in Atlanta, Georgia, offering “Wild,” a virtual safari shot by RadicalMedia. The company’s immersive entertainment is intended to offer a kind of virtual reality — but without the clunky headsets. Instead, visitors walk through exhibits with 4K video on giant screens, spatial sound systems, haptic flooring and other interactive features including scent. Tickets for “Wild,” at $35, give the visitor an hour to walk through an 8,000-square-foot room. Continue reading Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta

During CES 2021, Panasonic System Solutions Company of North America and Atlanta-based Illuminarium Experiences announced a partnership to use the former’s laser projectors to create “massive entertainment spectacles.” Panasonic will be the exclusive provider of native 4K projectors, 4K professional displays and 4K professional camera solutions for Illuminarium Experiences’ custom-designed 360-degree immersive entertainment centers dubbed “Illuminariums.” The spectacles are aimed to create “communal, connective entertainment.” Continue reading CES: Panasonic, Illuminarium to Create Immersive Spectacles