Roku’s Q2 earnings came with the news that it added 1.9 million new active accounts and became the top selling TV OS in the U.S., according to the company. Roku now touts more than 73.5 million active accounts on Roku Players and Roku TVs, and claims that its number of sets sold beat the next three manufacturers combined. The company posted Q2 revenue of $847.2 million, an 11 percent increase year-over-year, against a net loss of $107.6 million. Advertising-supported Platform sales were up 11 percent, to $744 million, despite continuing troubles sector-wide. Continue reading Roku TVs, Unique Ad Units Drive Q2 Revenue Up 11 Percent

Roku introduced new ad products this week at the IAB NewFronts, touting opportunities to advertise on Roku’s home screen and within original content. That also includes its screensaver — dubbed Roku City — which McDonald’s is taking over for a summer promo. Roku also said it will be using contextual AI to automatically insert ads at appropriate moments in Roku Channel programming. In a twist on programmatic, Roku will train artificial intelligence on its advertisers’ marketing campaigns and messaging goals then have it scour the library for “iconic plot moments” that offer a good fit, inserting ads in real time. Continue reading Roku Rolls Out New Ad Products and Contextual AI Insertions