Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

On February 5, the Super Bowl will be available for free online as a live stream (with no need for pay-TV credentials) and will include dynamically-inserted local advertising based on the viewer’s location. More than 170 affiliates will team with Fox Sports to deliver the digital ads. “The national ads will be the same on both TV and online, and the live-stream will include the halftime show featuring Lady Gaga,” reports Variety. Coverage “will be available live on Fox Sports Go, the broadcaster’s streaming platform … on iOS, Android, Windows and Amazon tablets; and through connected devices including Apple TV, Roku, Android TV, Google Chromecast, Amazon Fire TV and Microsoft Xbox One.” Continue reading Fox Plans to Live-Stream Super Bowl, Will Include Local Ads

At CES 2017, Nuvyyo unveiled the Tablo Live stick, which offers free over-the-air television on any device, a DVR app for the Nvidia Shield game console, and previewed a cloud DVR for broadcast TV. The company, which also manufactures the cord-cutting Tablo DVR, explains that Tablo Live doesn’t plug directly into a TV set but, instead, streams live TV to devices with already-installed Tablo apps, available on Android phones, iPhone, Roku, Fire TV, Xbox One and Apple TV. Tablo Live will ship in Q2 for $99. Cord cutters may also be interested in Mohu, which introduced its Airwave device at CES. Continue reading Nuvyyo and Mohu Unveil Solutions to Stream OTA Broadcasts

At CES, Dish debuted AirTV, a 4K set-top box that features Sling TV, Netflix and Android TV for streaming apps and OTA channels, with the Sling TV guide as an organizer for all of the content. The accompanying remote control, which connects to the box via Bluetooth and offers voice controls, provides dedicated buttons for the streaming libraries. The set-top box is “about the size of an Apple TV or Roku box,” with ports for power, Ethernet, HDMI and USB. AirTV is priced at $100 or $130 for the antenna-compatible version. Continue reading Dish’s AirTV Box Fuses Streaming, OTA Channels with EPG

A Digital Hollywood panel on the “multi-screen OTT experience” took a look at the entire ecosystem in a conversation led by Altman Vilandrie & Company director Jonathan Hurd. “A year ago, the multi-screen experience would have meant something different than today,” he said. “This year, we’ve had a big disruption with the Virtual MVPD (Multichannel Video Programming Distributor) model, including Sling TV, PlayStation Vue and, soon, the introduction of a similar service from Hulu. Where are the pain points for consumers?” Continue reading Leaders Discuss Multi-Screen Experience and Future of OTT

Roku is introducing new hardware at CES this week, including a number of 4K TVs featuring Dolby Vision HDR (high dynamic range). The company, whose app platform is now the basis of 13 percent of smart TVs sold in the U.S., has partnered with Element Electronics on Roku TVs expected to hit shelves later this year. TCL, which uses the Roku TV program for all its smart TVs, is also introducing new Roku-based 4K HDR TVs. And Hisense unveiled its H4 series, the company’s first 4K HDR Roku TVs. Dish, Dolby, Element, Hisense, Hitachi and TCL are among the vendors showcasing Roku TVs in Las Vegas. Continue reading Roku Readies 4K HDR Platform, Announces New TVs at CES

More Americans are watching TV on-demand and over-the-top. Although some services such as Netflix and Amazon Prime are ad-free, the number of OTT ads is growing. Pivotal Research reports that smart TV viewing skyrocketed 65 percent over the last year, accounting now for 8.1 percent of TV viewing for the 18-to-49 demographic. In line with that finding, Innovid, which serves ads to TV apps and web video outlets, says the share of ads now placed on connected TVs has quadrupled in the same time frame. Continue reading As Viewing on Smart TVs Increases, Advertisers Gain Interest

Facebook, which is currently ranked second in Internet advertising, is reaching saturation with its ads, prompting chief financial officer David Wehner to declare that the company’s revenue growth will “meaningfully” slow in 2017. That’s forcing Facebook to experiment with more creative ways to boost ad revenue than simply pushing quantity. To that end, the company is experimenting with targeting customized ads based on the Facebook profiles tied to the IP addresses streaming shows to peoples’ Roku or Apple TV boxes. Continue reading Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Dish’s Sling TV is launching a cloud DVR feature, to better compete with Sony PlayStation Vue and other companies that already offer that capability. The new feature will allow consumers to record TV shows and movies for later viewing, and is slated to go into beta in December, according to Sling. The beta test is at first only available to those accessing Sling TV through Roku devices. To sweeten the deal, Sling says its recordings will not expire after 28 days, the length of time that PlayStation Vue saves them. Continue reading Dish’s Sling TV Introduces Beta Test of a Cloud DVR Feature

Movie ticketing company Fandango launched its VOD service FandangoNOW on Microsoft’s Xbox One and Xbox One S consoles. FandangoNOW, which is already on Android TV among other platforms, offers 40,000 new-release and catalog movies as well as next-day TV shows for rent and purchase. The move puts Fandango in direct competition with Apple iTunes, Amazon Video and Walmart’s Vudu. Fandango’s end game is to deploy the rebranded FandangoNOW to increase overall revenues via a home entertainment offering. Continue reading Fandango Brings Movie VOD Service to Xbox Game Consoles

CBS is launching apps for Android TV and Amazon Fire TV that will add 360-degree videos to CBSN’s news coverage. The apps will debut with a show documenting production of a “60 Minutes” episode on searching for gorillas in Africa. The apps, which will also feature a new playlist for 360-degree videos, will offer curated video playlists, a personalized playlist of favorite videos and features for finding related videos. Viewers will be able to use their remote control to navigate the videos. Continue reading CBS Brings 360-Degree Video to Android TV, Amazon Fire TV

Through an update to the Roku Direct Publisher Platform this week, Roku introduced new tools designed to make it easier for publishers to deliver streaming video content via Roku media players without the need to write any code. Creators merely go through a few steps in order to create a video feed and make their channel go live on Roku. The platform is also supported by Brightcove, JW Player, Kaltura and Ooyala. Roku, which currently touts more than 10 million monthly active users, is expanding its advertising options by offering to address video ad sales for publishers. Continue reading Roku Makes it Simpler for Publishers to Offer Video Channels

Chinese CE company Xiaomi introduced its first product geared for U.S. customers yesterday — the $69 streaming Mi Box, an Android TV STB that supports 4K video playback, HDR, and includes a Bluetooth voice remote. The company first unveiled the Mi Box at this year’s Google I/O developer conference. Since it’s based on Google’s Android TV, the device provides access to apps for Hulu, HBO Now, Netflix, Sling TV, YouTube and others. It also supports Google Cast for launching playback from mobile apps and makes recommendations based on a user’s YouTube and Google Play preferences. Continue reading Mi Box: Xiaomi Now Selling its New $69 Android TV Streamer

The FCC delayed its vote yesterday on the proposal to unlock cable set-top boxes. FCC members “could not agree on a set-top box proposal that requires cable operators to provide their shows and movies on alternative devices rather than just on a cable box,” reports The New York Times. “The plan was intended to bring more competition to the television industry and liberate consumers from an average of $231 in annual cable box fees.” While the proposal will be considered for a future vote, FCC chair Tom Wheeler said commissioners needed additional discussions. However, with an upcoming change of administration, Wheeler’s window to adopt the regulation may be dwindling. Continue reading Federal Regulators Need More Time to Vote on Set-Top Boxes

Federal Communications Commission chair Tom Wheeler continues to promote his plan to “unlock” the set-top box marketplace, ending the dominance of cable and satellite TV companies. Opposing the plan are, no surprise, those same cable and satellite companies, including Comcast and AT&T’s DirecTV, which reap profits of $20 billion a year in set-top-box rentals. CBS also opposes the plan, as do other studios that believe regulation will get in the way of quickly making their content available on multiple platforms. Continue reading FCC, Market Trends Push Move to Unlock Set-Top Box Market