E-commerce giant Amazon is readying the October launch of its own Fire TV sets featuring its Alexa voice assistant. The Amazon Fire TV Omni Series 4K, which starts at $409.99, and the Amazon Fire TV 4-Series 4K, which starts at $369.99, will be available on Amazon’s website and at Best Buy stores. Toshiba and Insignia, Best Buy’s house brand, have sold TVs powered by Amazon’s Fire TV operating system, the latter since 2018. Amazon adds TVs to its other branded products including clothing, groceries and even batteries. Continue reading Amazon Readies Launch of Fire TV Sets with Alexa Assistant

Analytics firm Pixalate has announced $18.1 million in growth capital for connected TV and mobile advertising initiatives. The new round brings total capital raised to $22.7 million for the 9-year-old firm, which specializes in fraud prevention, privacy protection and legal compliance via offices in Santa Monica, Palo Alto and London. The move comes as Pixalate rises to meet the challenges of enterprise clients fending off bot attacks, ad fraud and other malicious threats. Malware incursions by intruders like Puppeteer siphon tens of millions of dollars in annual ad revenue, according to Pixalate. Continue reading Pixalate Raises $18.1M to Combat Click Tricks and Ad Fraud

FOX is introducing a sports content hub on its free streaming service Tubi. “Sports on Tubi” will add 10 live-streaming sports channels to its existing offerings, including FOX Sports, FOX Deportes, NFL, MLB, beIN Sports Xtra and beIN Sports Xtra en Español, Fubo Sports Network, Pac-12 Insider, Stadium and USA Today SportsWire, as well as channels for the ACC and Real Madrid later this year. The channels, which will only be available in the United States, will debut first on Amazon Fire TV and Roku and Android devices. Continue reading FOX’s Tubi Plans to Expand Sports Programming in the U.S.

On August 13, Roku will debut 23 new Roku Originals, acquired from Quibi’s library, which will have an exclusive, ad-free run on the Roku Channel. Roku premiered 30 Quibi shorts in May. Among the new series are “Mapleworth Murders,” a “Murder She Wrote” spoof that earned three 2021 Emmy acting nominations. Roku head of original scripted programming Colin Davis, previously a Quibi exec, noted that, “the investment in Roku Originals is already paying dividends.” Roku has “about two dozen” more Quibi shows to roll out this year. Continue reading Roku Has Plans to Offer More Quibi Shows as Roku Originals

Vizio refreshed its WatchFree+ streaming service (that now sports a plus sign) with a new look, customized recommendations and new navigation features to improve search and discovery. Also on tap is a programming guide with hundreds of free channels across multiple genres and a “featured” category for seasonal content, themed collections, pop-up channels for limited time programming and Vizio-exclusive custom-curated channels including Fork and Flight for food and travel and Investigation for true-crime shows. Continue reading Vizio Upgrades Content, Navigation, Discovery for WatchFree

Samsung debuted its TV Plus streaming service on the Internet, with the ability to cast videos to devices that support Google’s Chromecast to its mobile app. Previously, TV Plus was only available on Samsung’s smart TVs and smartphones. The web-based TV Plus apparently had a soft launch in May but had not yet been publicly announced by the company. With this expansion, TV Plus has become a rival to other free streaming services such as Pluto TV and Tubi. U.S. consumers will have access to about 140 streaming channels. Continue reading Samsung TV Plus Is Now Streaming Online After Soft Launch

ByteDance-owned TikTok revealed that over the coming weeks it would introduce the ability to share videos of up to three minutes on its platform. TikTok debuted with 15-second videos and later expanded to 60-second videos. TikTok product manager Drew Kirchhoff said the longer videos will give creators “the canvas to create new or expanded types of content … with the flexibility of a bit more space.” With 100 million monthly active users in the U.S., TikTok is now facing competition from Instagram Reels and Snapchat’s Spotlight in an evolving video landscape that could impact the streaming wars. Continue reading TikTok’s Three-Minute Videos Let Creators Expand, Monetize

When Netflix founder Reed Hastings spun out Roku, the streaming video box in development, in 2008 and then sold his Roku shares to Menlo Ventures, he had no idea that this stake today would be worth almost $7 billion. Roku grew exponentially during COVID-19, with its shares rising 480+ percent from March 17, 2020; its market capitalization is now $45+ billion. The company, which went public in 2017, has become the dominant “intermediary” for streaming video distribution, with distribution to 50+ million households. Roku is now focusing on original content while continuing to expand its advertising.

Continue reading Roku Expands Advertising, Charts Strategy for New Originals

The surge in online shopping due to COVID-19 allowed e-commerce giant Amazon to raise its advertising rates in May 50+ percent from a year earlier. The leap, as reported by Marketplace Pulse, is more grist for lawmakers trying to require Amazon to pay higher taxes. Amazon is expected to reap about $578 billion this year, according to eMarketer. The increased competition is leading even big brands like Procter & Gamble and Clorox to spend “billion-dollar advertising budgets” on Amazon to fend off smaller rivals. Continue reading Amazon Advertising Rates, Revenues Jump Due to COVID-19

Rotten Tomatoes has been synonymous with movie scores since it was cooked up by three UC Berkeley undergrads in 1998. The site aggregates reviews from professional critics and provides a “Tomatometer” that averages out the reviews with a Fresh rating when 60 percent or more are positive or Rotten if it goes below that threshold. It also provides an audience score, based on what Rotten Tomatoes users think. Now, the company is debuting an ad-supported OTT service called the Rotten Tomatoes Channel, currently on Roku, to offer nonstop content and a lifestyle brand. Continue reading Rotten Tomatoes to Debut Channel on Roku, Peacock, Xumo

In Q1, Roku reported a 35 percent jump in active accounts, to 53.6 million, with revenue up 79 percent year-over-year to $574.2 million, beating Wall Street analysts’ expectation of $490.6 million. Those analysts also predicted that Roku would lose money in Q1 but instead it reaped an operating income of $75.8 million, up from $55.2 million in the red a year ago. Platform revenue increased 101 percent to $466.5 million. Total streaming hours on all Roku devices also reached 18.3 billion hours, a 49 percent YoY increase. Continue reading Roku Q1 Results Exceed Wall Street Expectation for Revenue

Amazon’s over-the-top businesses (including IMDb TV, Twitch, live sports and Amazon’s News app among others) have grown to 120+ million monthly viewers. The free, ad-supported IMDb TV, which is getting a mobile app, has seen its viewership rise 138 percent year-over-year, making it a rival to similar ad-supported streamers including Fox’s Tubi, ViacomCBS’s Pluto TV and Roku’s The Roku Channel. Amazon’s exclusive rights to NFL’s “Thursday Night Football” will begin a year earlier than originally planned, with the 2022-2023 season. Continue reading Amazon OTT Businesses Reach 120+ Million Monthly Viewers

The Apple App Store is full of scams, according to Kosta Eleftheriou, who has hunted down scam apps for iPhones and iPads that lure consumers into a “free trial” and then charge them insanely high monthly subscription rates without an obvious way to cancel. Eleftheriou, who said these scam apps advertise themselves with thousands of fake 5-star reviews, has come to the conclusion that Apple doesn’t care or is incompetent. Apple isn’t the only target for fraudsters, who have a lucrative business scamming digital advertisers. Continue reading Scams Are a Problem for Apple App Store, Digital Advertising

Irvine, California-based smart TV maker Vizio had its IPO on the New York Stock Exchange last week, offering 12.25 million shares priced at $21, valuing the company at about $3.9 billion. Vizio chairman and chief executive William Wang, who founded the company in 2002, is focused on the SmartCast streaming platform. Among smart TVs in North America, Vizio is second only to Samsung. Vizio’s platform business grew four-fold from 2018 to 2020, to $147.2 million, with total revenue topping $2 billion in 2020. Continue reading TV Maker Vizio Goes Public on the New York Stock Exchange

Amazon inked a deal to make its Prime Video service home to the National Football League’s “Thursday Night Football” by 2023. Amazon paid an “average annual fee” of about $1 billion, making it the company’s biggest such deal to date. Currently, Amazon ranks third in digital advertising, after Google and Facebook, but the exclusive NFL games will likely supercharge viewing and advertising. Recently, Amazon also signed deals to put its free ad-supported IMDb TV into more homes and ordered a spin-off of popular show “Bosch.” Continue reading New NFL Deal Is Part of Amazon’s Plans to Increase Content