As a follow up to its impressive Inspire 1 drone featuring a 4K camera, DJI unveiled a new mount at CES that works using a smartphone and the detachable Inspire camera. The mount was designed for filmmakers, especially those seeking the versatility of using the Inspire to capture aerial and handheld images without excessive equipment. DJI has a reputation among filmmakers. Prior to its Phantom and Inspire drones, DJI was most known for its Ronin brushless gimbals, considered among the best in the market. Continue reading CES: DJI Unveils Handheld Mount for Inspire Drone Camera

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact