To attract a new generation of young viewers, children’s television channel Nickelodeon is retooling its strategy to produce shows with the more media-savvy viewer in mind. This latest generation of kids has typically consumed more media on TV and YouTube by the age of 12 than their older brothers and sisters did, so re-runs of older content no longer keep them hooked. Nickelodeon is now filming outdoors, adding multi-episode plotlines, and adding fresh writing and acting talent. Continue reading Nickelodeon Shifts Direction to Draw Today’s Younger Viewers

In 2012, while struggling with falling ratings, Viacom’s Nickelodeon introduced an annual competition during which rookie animators could join to create an 11-minute cartoon. The idea was to find fresh creativity and raw talent, and hopefully in doing so boost ratings — and it has so far been quite successful. Nickelodeon has now announced it will invite anyone, as long as they register online, to pitch directly to its team during Comic-Con next month in San Diego. Continue reading Talent Search: Nickelodeon to Hear Pitches During Comic-Con