Brands Mastercard and MGM Resorts International, the Ad Council and advertising technology company XR Extreme Reach (XR) gathered for a CES panel discussion on how real-time AI metrics can help increase representation in ads, thus boosting greater marketing ROI and audience trust. It was moderated by The Female Quotient Chief Executive Shelley Zalis, whose company collaborated with XR to unveil, in October, the Representation Index (RX) to measure inclusivity in global advertising. XR’s SVP of Enterprise Solutions Kristin Wnuk was also there to describe her company’s work in the space. Continue reading CES: Utilizing Real-Time AI to Measure Representation in Ads

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Google has introduced Gemini 2.0, the latest version of its multimodal AI model, signaling a shift toward what the company is calling “the agentic era.” The upgraded model promises not only to outperform previous iterations on standard benchmarks but also introduces more proactive, or agentic, functions. The company announced that “Project Astra,” its experimental assistant, would receive updates that allow it to use Google Search, Lens, and Maps, and that “Project Mariner,” a Chrome extension, would enable Gemini 2.0 to navigate a user’s web browser to complete tasks autonomously. Continue reading Google Releases Gemini 2.0 in Shift Toward Agentic Era of AI

Microsoft has launched a new AI-powered feature for its Edge Browser. Copilot Vision is now in preview for a limited number of U.S. Copilot Pro subscribers by opt-in through Copilot Labs. With user permission, Copilot Vision “sees” what is onscreen and can respond to questions about text and images, explains the company. Calling Copilot Vision “the first AI experience of its kind,” Microsoft suggests the experience is “almost like having a second set of eyes as you browse,” adding that when users turn on Copilot Vision it will “instantly scan, analyze, and offer insights based on what it sees.” Continue reading Microsoft Previews AI-Powered Copilot Vision for Edge Browser

Capitulating to outside pressure, after a barrage of media reports citing unsafe conditions for minors, Roblox is implementing new safeguards. Parents can now access parental controls from their own devices in addition to their child’s device and monitor their child’s screen time. New content labels and improvements to how users under age 13 can communicate on Roblox are additional protections that are now baked into the platform. “We’ve spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available,” explained the Roblox. Continue reading Roblox Tightens Child Safety Guidelines Amidst Media Outcry

Online gaming platform Roblox has banned kids from “social hangout” spaces — areas that feature communication through voice chat or text and offer “free-form 2D user creation” experiences where users can do things like share drawings. Roblox has also added safeguards to prevent those under the age of 13 from playing, searching or discovering unrated games. Roblox has imposed the restrictions following allegations that it has failed to protect its younger users. This is the latest such update by a string of social platforms that have imposed guardrails designed to protect young users as lawmakers turn up the heat on child online safety. Continue reading Roblox’s New Child Safety Measures Target Hangout Spaces

Anthropic, maker of the the popular Claude AI chatbot, has updated its Responsible Scaling Policy (RSP), designed and implemented to mitigate the risks of advanced AI systems. The policy was introduced last year and has since been improved, with new protocols added to ensure AI models are developed and deployed safely as they grow more powerful. This latest update offers “a more flexible and nuanced approach to assessing and managing AI risks while maintaining our commitment not to train or deploy models unless we have implemented adequate safeguards,” according to Anthropic. Continue reading Anthropic Updates ‘Responsible Scaling’ to Minimize AI Risks

OpenAI unveiled major updates at its DevDay conference with the focus largely on making AI more accessible, efficient and affordable. Included were four innovations: Vision Fine-Tuning in the API, Model Distillation, Prompt Caching and the public beta of Realtime API. The approach underscores OpenAI’s effort to empower its developer ecosystem even as it continues to compete for end-users in the enterprise space. The Realtime API gives developers the option of building “nearly real-time” speech-to-speech app experiences, selecting from among six OpenAI voices. Vision Fine-Tuning for GPT-4o enables customization of the model’s visual understanding of images and text. Continue reading OpenAI Showcases Latest Updates for Voice, Picture and More

Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini

Microsoft has released a suite of “Trustworthy AI” features that address concerns about AI security and reliability. The four new capabilities include Correction, a content detection upgrade in Microsoft Azure that “helps fix hallucination issues in real time before users see them.” Embedded Content Safety allows customers to embed Azure AI Content Safety on devices where cloud connectivity is intermittent or unavailable, while two new filters flag AI output of protected material. Additionally, a transparency safeguard providing the company’s AI assistant, Microsoft 365 Copilot, with specific “web search query citations” is coming soon. Continue reading New Microsoft Safety Tools Fix AI Flubs, Detect Proprietary IP

Nine months after lawmakers grilled social networks for exposing children to harm, Meta Platforms has announced that Instagram’s teen accounts will be set to “private” by default. Instagram Teen Accounts have built-in protections, limiting who can contact the underage account holders as well as the content they see. “We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict,” Meta revealed in a blog post. To avoid leaving teens feeling their wings were clipped, Meta says there will also be new features designed expressly for them. Continue reading Instagram Sets Its New ‘Teen Accounts’ to Private by Default

The OpenAI board’s Safety and Security Committee will become an independent board oversight committee, chaired by Zico Kolter, machine learning department chair at Carnegie Mellon University. The committee will be responsible for “the safety and security processes guiding OpenAI’s model deployment and development.” Three OpenAI board members segue from their current SSC roles to the new committee: Quora founder Adam D’Angelo, former Sony Corporation EVP Nicole Seligman and erstwhile NSA chief Paul Nakasone. OpenAI is currently putting together a new funding round that reportedly aims to value the company at $150 billion. Continue reading OpenAI Bestows Independent Oversight on Safety Committee

YouTube is adding a Family Center hub along with a feature that allows parents to link their accounts to those of their teen children for insight on child use patterns. Linked parents will receive alerts with aggregated information about things like the number of new uploads, subscriptions and comments, or when a teen starts a live stream. What they won’t get are details about the content itself. YouTube calls it “a collaborative approach to teen supervision on YouTube.” The move comes as federal and state legislators get more aggressive about regulating online safety for minors. Continue reading YouTube Adds Family Center, Parent Insights on Teen Viewing

In an effort to create a safer environment for teens, social platform Snapchat is providing educators with resources to familiarize them with the app and help them understand how students use it. The company has launched a website called “An Educator’s Guide to Snapchat.” The announcement, timed to the start of the new school year, comes as lawmakers have been pressuring social networks to do more to protect children, with Florida and Indiana going so far as to enact school cell phone bans. Legislators in California and New York have been exploring similar prohibitions. Continue reading Snapchat Puts Focus on Teen Safety Resources for Teachers

TikTok is entering the messaging services space with a new group chat feature that supports up to 32 participants, conversing and sharing content. TikTok users have taken to sharing the platform’s short-form videos on third-party apps such as Meta’s WhatsApp and Apple’s Messages, and this move aims to keep them doing so in-app, where people can also now view and comment together. The result takes TikTok into the realm of connecting with friends and community-building, as opposed to just passively viewing content. The group chats are only available for those over 15 years of age, as is the policy with DMs. Continue reading TikTok Introduces Group Messaging to Share Content In-App