The proposed Marketplace Fairness Act — legislation designed to help states force online retailers to collect sales taxes — made it past its first procedural obstacle Monday evening when the Senate voted 74-20 to consider the proposal for debate and amendment. Some anti-tax activists have described the bill as a tax grab, potential bureaucratic nightmare and infringement on states’ rights, while others view it as a necessary step to save brick-and-mortar retailers. Continue reading E-Commerce: Internet Sales Tax Proposal Moves Forward

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

At New York City Fashion Week, clothing company Belstaff streamed its show live in order to engage with a wider range of fans, but also to gauge the popularity of certain items and to predict which might be hits in stores for the summer. Fashion houses are less exclusive about their products and are now ready and willing to showcase items by giving a front-row seat to fans and customers via the Web. Continue reading NY Fashion Week Offers Front Row Seat Via Live Streams

Jim Silver, editor in chief of timetoplaymag.com, estimates that more than 90 percent of the “so-called app toys that were trotted out last year sold poorly,” reports the Wall Street Journal. But toy companies are still trying to make it work, begging the question: “why have a hybrid, combining some aspect of a tablet with an actual physical toy or game, when a tablet alone will do?” Continue reading Sales of Physical Toys Impacted by Rise of Tablets and Apps

Ten years from now, how different will the retail experience be? Fast Company takes a look at “the recent history of how we purchase and consume air travel” as a potential model for the future. While customers used to be able to buy all-in-one sort of deals, the airline industry is now “pressured by skyrocketing fuel prices and roiling global competition,” leading to added fees and decreased services. Continue reading Is the Airline Industry a Model for the Future of Retail?

Amazon has begun to shift from directly selling products to customers due to its success with third party sales. The practice of fulfilling third party sales will continue to grow, and could become the entirety of Amazon’s business plan eventually. Third party sales now account for 39 percent of Amazon’s sales, and massive distribution centers show Amazon’s continued transition. Continue reading Will Amazon Make Complete Transition to Third Party Sales?

According to new numbers from IDC, worldwide PC shipments were down 6.4 percent in the fourth quarter of 2012, compared to numbers from one year earlier. The drop was worse than IDC’s originally predicted 4.4 percent drop, suggesting that even the anticipated release of the Windows 8 operating system could not rescue the slumping PC industry. Continue reading Impact of Tablets: PC Market Suffers Holiday Season Slump