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Online Buzz Has No Measurable Impact on Short-Term Sales

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March 21, 2013

According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales

NY Fashion Week Offers Front Row Seat Via Live Streams

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February 25, 2013

At New York City Fashion Week, clothing company Belstaff streamed its show live in order to engage with a wider range of fans, but also to gauge the popularity of certain items and to predict which might be hits in stores for the summer. Fashion houses are less exclusive about their products and are now ready and willing to showcase items by giving a front-row seat to fans and customers via the Web. Continue reading NY Fashion Week Offers Front Row Seat Via Live Streams

Sales of Physical Toys Impacted by Rise of Tablets and Apps

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February 14, 2013

Jim Silver, editor in chief of timetoplaymag.com, estimates that more than 90 percent of the “so-called app toys that were trotted out last year sold poorly,” reports the Wall Street Journal. But toy companies are still trying to make it work, begging the question: “why have a hybrid, combining some aspect of a tablet with an actual physical toy or game, when a tablet alone will do?” Continue reading Sales of Physical Toys Impacted by Rise of Tablets and Apps

Is the Airline Industry a Model for the Future of Retail?

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February 12, 2013

Ten years from now, how different will the retail experience be? Fast Company takes a look at “the recent history of how we purchase and consume air travel” as a potential model for the future. While customers used to be able to buy all-in-one sort of deals, the airline industry is now “pressured by skyrocketing fuel prices and roiling global competition,” leading to added fees and decreased services. Continue reading Is the Airline Industry a Model for the Future of Retail?

Will Amazon Make Complete Transition to Third Party Sales?

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February 4, 2013

Amazon has begun to shift from directly selling products to customers due to its success with third party sales. The practice of fulfilling third party sales will continue to grow, and could become the entirety of Amazon’s business plan eventually. Third party sales now account for 39 percent of Amazon’s sales, and massive distribution centers show Amazon’s continued transition. Continue reading Will Amazon Make Complete Transition to Third Party Sales?

Impact of Tablets: PC Market Suffers Holiday Season Slump

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January 15, 2013

According to new numbers from IDC, worldwide PC shipments were down 6.4 percent in the fourth quarter of 2012, compared to numbers from one year earlier. The drop was worse than IDC’s originally predicted 4.4 percent drop, suggesting that even the anticipated release of the Windows 8 operating system could not rescue the slumping PC industry. Continue reading Impact of Tablets: PC Market Suffers Holiday Season Slump

If Consumers Do Not Care about 3D, Why are 3D TV Sales on the Rise?

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November 29, 2011
  • According to the DisplaySearch unit of The NPD Group, 6.6 million 3D TV sets were shipped in the third quarter of 2011, up 27 percent from the previous quarter.
  • The research firm expects shipments to increase 30 percent this quarter, for a total of 21.5 million units in 2011.
  • However, DisplaySearch suggests a “lack of 3D content and services” means buyers are mostly watching 2D video.
  • Additionally, Nielsen released a study last year suggesting consumers were reluctant to wear 3D glasses and nearly 90 percent said that viewing 3D TV would get in the way of checking e-mail or Web surfing while watching television.
  • The article suggests that marketing and aggressive pricing has made the difference. “Television vendors have been pushing 3D sets on customers all year,” reports CNET. “In fact, companies such as Samsung, Vizio, and Panasonic, among others, have made 3D a key component in a large number of their televisions, making it harder and harder to find sets that don’t come with 3D support.”

Is Modern Warfare 3 the Most Successful Franchise of All Time?

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November 15, 2011
  • “Call of Duty: Modern Warfare 3” has set a new entertainment launch record, selling 6.5 million units within 24 hours after its release last week. The first-person shooter raised $400 million in sales revenues in the Unites States and United Kingdom.
  • This marks the third consecutive sales record for game publisher Activision Blizzard with the “Call of Duty” series. “Call of Duty: Modern Warfare 2” sold 4.7 million copies during its first day of availability in 2009, and last year’s “Call of Duty: Black Ops” hit 5.6 million in its first 24 hours.
  • “We believe the launch of ‘Call of Duty: Modern Warfare 3’ is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Activision Blizzard chief exec Bobby Kotick.
  • “Other than ‘Call of Duty,’ there has never been another entertainment franchise that has set opening day records three years in a row,” he added. “Life-to-date sales for the ‘Call of Duty’ franchise exceed worldwide theatrical box office for ‘Star Wars’ and ‘Lord of the Rings,’ two of the most successful entertainment franchises of all time.”

Home Video: Star Wars Collection Drives Major Surge in Blu-ray Sales

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October 17, 2011
  • Last month saw a surprise boom in home entertainment as Blu-ray sales surged 156 percent over the previous year during the week of September 18.
  • Sales were also up 131 percent for the week prior and 60 percent the week before that.
  • The release of high-profile titles including “X-Men: First Class,” “Thor,” and “Star Wars” made significant sales, boosting overall numbers.
  • The $140 six-movie “Star Wars” collection was the biggest seller, possibly due to retailers such as Amazon and Walmart heavily discounting the set to as low as $80.
  • “Studios are starting to bring the crown jewels out of the vault for BD release,” said IHS video analyst Jan Saxton. “That, coupled with the first releases from a very strong summer box office, has the potential to turn the movie disc market around. Weak DVD sales have continually dragged the market down in 2011.”

Tablet-Notebook Convergence: Ultra-Thin, Touch-Sensitive Devices

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July 7, 2011
  • “Tablets aren’t cannibalizing notebooks; they’re converging with them,” writes John Paczkowski in a WSJ article about how fears regarding an iPad takeover of PC sales is overblown.
  • Bernstein Research analyst Toni Sacconaghi sees tablets and notebooks converging as solid-state storage, low-power processors, app stores, touch interfaces, and lighter weights continue to span both platforms.
  • Sacconaghi predicts there will be notebooks of iPad weight with touchscreens and integrated keypads for under $1,000 which may undermine sales of tablets.
  • Paczkowski concludes: “In other words, the cannibalized becomes the cannibal. And in the end, it turns out that the post-PC era doesn’t mean that the PC is dead, but rather that it’s been born anew as a converged device — an ultrathin, touch-sensitive notebook.”

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