Salesforce suggests “the retail industry is again on the precipice of major disruption” based on consumer adoption of artificial intelligence, which is being used to change shopping habits and inform purchases through things like personalization, browsing suggestions and recommendations based on past habits and visualizations. Other popular use cases include AI-generated marketing assets and customer service agents. Based on a study conducted in May and June of this year involving 2,400 shoppers and 1,125 retail decision makers, Salesforce notes that one in six shoppers, or 17 percent, have already used generative AI for “purchase inspiration.” Continue reading Salesforce: 17 Percent of Shoppers Have Used Generative AI

Salesforce has launched AI Cloud, adding generative AI across all its sales, service, marketing, commerce and IT tools. The AI Cloud suite for enterprise is built around Einstein, which Salesforce says is the first AI for CRM, and its new Einstein GPT Trust Layer, designed to deter large-language models from retaining sensitive customer data. “This separation of sensitive data from the LLM will help customers maintain data governance controls while still leveraging the immense potential of generative AI,” Salesforce says. The AI Cloud platform integrates Salesforce tools including Data Cloud, Flow, MuleSoft and Tableau and works with third party apps. Continue reading Salesforce Debuts ‘AI Cloud’ Turnkey Generative Tools Suite

Meta Platforms CEO Mark Zuckerberg is getting a lot of love from Wall Street, which saw the company’s stock add $100 billion in value in Q1, largely on the basis of announcing layoffs. Now the 38-year-old is getting attention for a 2,200-word staff memo that has garnered high marks for candor even as he eliminates another 1o,000 jobs. “Last year was a humbling wake-up call,” Zuckerberg wrote. “The world economy changed, competitive pressures grew, and our growth slowed considerably.” Streamlining while working more strategically is the foundation of what Zuckerberg has coined a “year of efficiency.” Continue reading Zuckerberg Memo Outlines Management Based on Efficiency

AI startup Humane, founded by former Apple employees, has raised $100 million in a Series C round to fund its vision to deliver an “integrated device and cloud services platform” for artificial intelligence. That brings Humane’s total funding to $230 million from investors including Salesforce CEO Marc Benioff. This recent round, led by Kindred Ventures, includes Microsoft, SK Networks and OpenAI co-founder Sam Altman. While Humane hasn’t been publicizing its plans, the company — founded by ex-Apple execs Bethany Bongiorno and Imran Chaudhri — drew attention after hiring dozens of former Apple staffers. It now numbers about 200 employees. Continue reading AI Startup Led by Former Apple Execs Raises Its Next $100M

On the heels of debuting conversational AI to search, Microsoft is leveraging artificial intelligence in corporate applications that have traditionally been dominated by competitors like Oracle, Salesforce and SAP. Dynamics 365 Copilot is an AI assistant debuting in preview as part of the software giant’s business suite. Based on technology from OpenAI, it is designed to handle tasks including sales, marketing, customer service and supply chain. It can also draft contextual chat and email answers to customer-service queries. Targeting customers and categories for sales pitches and writing product listings for e-commerce are also among its skills. Continue reading Microsoft’s Dynamics 365 Copilot Brings AI to Business Apps

The role customer intelligence plays in delivering seamless, personal experiences was the topic of three conference sessions organized by Acxiom, a leading customer intelligence company and data-driven solution provider. While the industry leaders and panel discussions drew from the automotive sector, the insights have broader implications. Details were also released in Acxiom’s Automotive Customer Experience study. “These survey findings highlight how critical it is for brands to have a genuine understanding of people and how hard it can be to deliver the right message at the right time,” said Steve Schmith, director of automotive strategy at Acxiom. Continue reading CES: Executives Explore the Impact of Customer Intelligence

Cyber Monday racked up $11.3 billion in online sales, according to Adobe Analytics, which reports a 5.8 percent increase over 2021’s spending of $10.7 billion (which was down slightly from 2020’s $10.8 billion). The 2022 result was a record for Cyber Monday and also for the year-to-date. Thanksgiving sales totaled $5.29 billion, while Black Friday hit $9.12 billion — both outperforming earlier forecasts. All in, “Cyber Week,” including the days off and workdays during which people continued to shop, is estimated to have tallied $35.27 billion in online sales, a 4 percent increase year-over-year. Continue reading Major Discounts Propel Cyber Monday to New Sales Record

More than 100 subpoenas have reportedly been issued in the legal battle between Elon Musk and Twitter, creating a full employment act for lawyers recruited to represent Silicon Valley’s elite. In addition to Twitter co-founder Jack Dorsey, those summoned to speak include investor Marc Andreessen, Oracle executive chair Larry Ellison, tech investors David O. Sacks and Joe Lonsdale, and former Twitter security head Peiter Zatko. The matter is set to be heard in Delaware Chancery Court starting October 17. “Every firm in the Valley is salivating like dogs trying to get in on that action,” said University of San Francisco professor of legal ethics Carol Langford. Continue reading Subpoenas Fly with Tech Elite Drawn into Musk-Twitter Battle

One team was crowned champion at Super Bowl 56, but all the advertisers were winners, with an average of 112.3 million total viewers tuning in across TV and streaming. Typically the most-watched television event in the U.S., the Super Bowl is an opportunity for deep-pocketed advertisers to make an impression on consumers. This year, the post-game spot talk was all about tech. Returning sponsors Amazon, E-Trade, T-Mobile and Verizon were joined by big game debutantes, including four crypto firms, Japanese e-commerce site Rakuten, Meta Platforms’ first national commercial for Meta Quest 2, and several electric vehicle ads. Continue reading Tech Spots Are the Talk of Super Bowl, from Crypto to Quest

Even before Jack Dorsey tweeted his resignation as Twitter CEO — and announced that another company he co-founded and runs as CEO, Square, will on December 10 change its name to Block — there was speculation that Twitter will soon be purchased. The rumors have been fueled by a belief that Twitter has potential beyond its stagnant share price — $44.47 as of yesterday’s close, slightly less than $44.90 the day of its November 2013 IPO — evidenced in its strong branding and popularity with elites. Top tech exec Parag Agrawal’s ascent to CEO is the corporate equivalent of staging in real estate.  Continue reading Talk of Twitter Sale Brews with Square/Block Floated as Suitor

PayPal is on an expansion path according to media reports of an offer to purchase of Pinterest at $70 per share in a $45 billion deal, mostly in stock. PayPal as of its most recent quarterly report, issued July 28, had $311 billion in receipts for Q2. PayPal’s share price fell 5 percent on the news, ending at $258.36 per share Wednesday. The move marks a decisive interest by PayPal to stake its claim in the space where content meets e-commerce. Pinterest, meanwhile, has launched a $20 million Creator Rewards fund and added more video features to its site. Continue reading Fintech Giant PayPal Explores $45B Acquisition of Pinterest

A juggernaut of the largest tech titans has joined forces to create Trusted Cloud Principles, a united front in the face of diversified international regulations on everything from how data is stored to dealing with increasing demands from law enforcement. Amazon, Google, Microsoft, Atlassian, Cisco, IBM, Salesforce and SAP have united in the initiative, which they say seeks to protect customer rights. Meanwhile, a group of leading tech companies has also teamed up to develop a framework of best practices for implementing cloud services with a focus on protecting data. Continue reading Tech Unites Behind Trusted Cloud Principles, Best Practices

Microsoft debuted Viva, a package of tools to enable better employee management including a range of human resources-related software for payroll, tracking employee performance and resources for staff on benefits, career development and other life and work aspects. Chief executive Satya Nadella called the toolset “essential,” adding that “the very best tools and systems” for remote working are crucial in difficult times. During the coronavirus pandemic, Microsoft has seen an earnings boom in cloud-computing, laptops and video games.

Continue reading Microsoft Introduces Its Viva Suite of Remote Working Tools

Microsoft reported its fiscal Q2 net income rose 30+ percent to $15.5 billion, the result of COVID-19-driven remote working, increased video game playing and cloud computing. The company has also seen increased sales of its Surface laptops, which facilitate remote working and learning. Chief executive Satya Nadella has prioritized Microsoft Teams workplace-collaboration software, dubbing this last year as “the dawn of a second wave of digital transformation sweeping every company and every industry.” Continue reading Cloud Computing, Gaming and Laptops Drive Microsoft Sales

The Alphabet Workers Union was just formed by 400+ Google engineers and other workers. The formation of this union, which is affiliated with the Communications Workers of America (CWA), is the result of years of activism at the Big Tech company focused on new policies on pay, harassment and ethics. The union was organized in secret for about a year and elected its leadership last month. Unlike most unions, this “minority union” represents only a small number of the company’s 260,000 full-time employees and contractors. Continue reading Tech Employees Organize to Launch Alphabet Workers Union