Microsoft just announced that it plans to acquire professional social network LinkedIn for $26.2 billion ($196 per share) in an all-cash deal expected to close this year. The merger will enable Microsoft to offer services to LinkedIn’s 433 million users. LinkedIn CEO Jeff Weiner is slated to remain head of the LinkedIn unit and join the new parent company’s senior leadership team. Microsoft CEO Satya Nadella said the deal will be “key to our bold ambition to reinvent productivity and business processes” as the tech giant continues its push toward becoming a vital enterprise hub. Continue reading Microsoft Announces Deal to Purchase LinkedIn for $26 Billion

Amazon is throwing its hat into the IoT ring with a new service for developers through its Amazon Web Services division. The beta service, named AWS IoT, was introduced during the company’s annual AWS conference in Las Vegas. It is designed for developers looking to link Internet-connected devices — from smoke alarms and other household appliances to smartwatches and fitness trackers — with other hardware devices and applications housed on remote servers. The idea is that devices would communicate with each other and take commands from computers. Continue reading The Internet of Things May Be the Next Frontier for Amazon

Amazon recently confirmed that it has acquired 2lemetry, a startup with a focus on creating real value of data being processed and shared via Internet-connected devices. Under Amazon, Denver-based 2lemetry will continue to service its existing clientele, which includes companies such as Honeywell and First Mile. All other deal details remain undisclosed. Amazon’s acquisition of 2lemetry reflects the company’s early efforts to develop an Internet of Things business strategy. Continue reading IoT: Amazon Acquires Connected Enterprise Startup 2lemetry

Beau Cronin, co-founder of Prior Knowledge and current senior manager of predictive products at Salesforce, recognizes that VR is in the process of transforming from a specialty technology where innovation is driven by small groups of experts, to a general-purpose technology that will tap into a huge, broader market of users and hackers. In a recent article, he postulates that VR today is where the Internet was in 1993, just before Netscape. At that time there was a re-evaluation of all the rules, often done by outsiders. Continue reading Virtual Reality Poised to ‘Cross the Chasm’ to the Wider World

Musician and tech entrepreneur will.i.am has introduced the PULS smartwatch in order to fill what he perceives as a void in a wearable market that does not adequately take fashion into account. At Dreamforce 2014, he presented PULS as a wearable that does not need to be tethered to a phone since it has its own SIM card. The device looks more like a cuff, and has speakers and a touchscreen display. PULS connects via Wi-Fi and has carrier partners for 3G — AT&T in the U.S. and O2 in the U.K.  Continue reading Will.i.am Unveils New Smartwatch with Streaming Music Service

Oracle announced on Friday that it will purchase marketing software company Responsys for about $1.5 billion ($27 per share). Responsys software will be integrated in the Oracle Marketing Cloud. Oracle CEO Larry Ellison has spent about $50 billion in acquisitions over the past decade, as part of the company’s push toward cloud computing and away from software stored on personal computers and servers. The proposed transaction is expected to close in the first half of 2014. Continue reading Marketing Cloud: Oracle to Acquire Responsys for $1.5 Billion

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Advertising powerhouses Omnicom Group of the U.S. and Publicus Groupe SA of France announced a merger on Sunday that aims to fend off the growing competition from Silicon Valley tech companies including Google and Facebook. The new Publicis Omnicom Group will have combined revenue of nearly $23 billion. The Wall Street Journal describes the merger as “a $35.1 billion cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street.” Continue reading Advertising Giants Merge in Effort to Fend Off Silicon Valley