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Debra KaufmanMarch 21, 2016
European pay-TV company Sky launched Sky VR Studio to create immersive video content for VR platforms. The first content will involve sports and, later, entertainment and news. Majority-owned by 21st Century Fox, Sky, which was an early investor in VR startup Jaunt, has 21 million subscribers. Sky’s VR content will first be ported to third party platforms such as Facebook 360, Oculus and YouTube 360, for users with Oculus Rift and Samsung Gear VR. Its ultimate goal is to develop its own VR app and host and stream VR content. Continue reading Sky Opens VR Studio to Produce Virtual Reality Video Content
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Debra KaufmanMarch 15, 2016
Although up until now, augmented reality has had an inauspicious debut — think Google Glass — it’s poised to transform how we interact with computers in the next two decades. AR now has technical limitations including a narrow field of view, less-than-ideal resolution and latency issues. Furthermore, the only way to interact with AR is via bulky glasses or helmets. But many experts believe that we are in the midst of a speedy evolution to the point where AR will enable us to project a virtual screen on every surface. Continue reading Augmented Reality and Artificial Intelligence Shaping the Future
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Debra KaufmanMarch 3, 2016
Apple, Google and Samsung are all vying to dominate the nascent mobile payments market sector. Samsung, a newcomer to the competition, has already signed up five million U.S. users, who have racked up $500 million in transactions since launching in September. Apple Pay is estimated to have 12 million monthly users and Android Pay has five million. Still, adoption of mobile payments hasn’t caught fire yet. Not all retailers accept mobile payments, which also require later-generation phones. Continue reading Apple, Google, Samsung Battle to Dominate Mobile Payments
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Debra KaufmanMarch 2, 2016
At Mobile World Congress, phone manufacturers introduced new hardware and software. Rivals Samsung and LG competed with new screens, cameras, and payment technologies. From the perspective of advertisers, however, other mobile capabilities are emerging that are likely to have significant impact on how brands and consumers interact. Among those developments, messaging evolves into a dominant platform, artificial intelligence becomes “our best friend,” and ad blocking forces mobile content behind a pay wall. Continue reading At Mobile World Congress, Seven Trends Point to the Future
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Debra KaufmanFebruary 25, 2016
Virtual reality now trumps megapixels in phone manufacturers’ pitches to consumers. Over the years, the biggest phone makers have boasted of bigger screens and better photos. But, at this year’s Mobile World Congress, many manufacturers are highlighting the use of their smartphones as an inexpensive mobile device for VR viewing. That’s particularly the case with new offerings from Samsung and its archrival LG, both of which are offering virtual reality capabilities. Even smaller manufacturers are getting in on the game. Continue reading At Mobile World Congress, Phone Makers Pitch Virtual Reality
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Debra KaufmanFebruary 24, 2016
Although smartphones are becoming commodities, the mobile industry operators, developers, and Internet companies attending the 2016 Mobile World Congress aren’t worried. That’s because the focus is on the Internet, especially the upcoming 5G networks, which power not just mobile phones but all connected devices. The show is a hotspot for the new gadgets, licensing and partnership deals, frenzied competition and new entrants driving the industry to create services and devices that work seamlessly together. Continue reading Mobile World Congress Focuses on 5G, IoT, VR and Regulation
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Debra KaufmanFebruary 23, 2016
Slated for release in Q2 2016, Samsung’s new Gear 360 is a compact camera with two lenses designed to capture 360-video for its Samsung Gear VR viewing system. At 153 grams, the Gear 360 is one gram lighter than the new Galaxy S7 and includes a pair of microphones for audio capture, a microSD slot for memory expansion up to 128GB, and a removable battery for up to 140 minutes of active use. Unlike the Project Beyond 360-camera, with 16 HD cameras, demonstrated in late 2014, the Gear 360 appears to be aimed at consumer use. Continue reading Samsung Demos Gear 360 Camera for Virtual Reality Capture
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Rob ScottFebruary 23, 2016
Tech companies including Cisco, Intel, Microsoft, Qualcomm and Samsung have formed a new group with plans to develop standards for the burgeoning Internet of Things industry. The Open Connectivity Foundation (OCF) is charged with creating “IoT solutions and devices that work seamlessly together.” (OCF will replace the Open Interconnect Consortium that was formed in 2014.) “We believe that fragmentation is the enemy of IoT,” said Qualcomm exec Michael Wallace. Other founding members include ARRIS, CableLabs, Electrolux and GE Digital. Continue reading Tech Firms Launch New Foundation to Create IoT Standards
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Debra KaufmanFebruary 19, 2016
A Power Session at this week’s HPA Tech Retreat, organized by Disney post production executive Annie Chang, focused on every nook and cranny of high dynamic range and its application in production, post and even displays. The topic is of such interest to Hollywood engineers and technologists that it drew many of the industry’s top experts to speak on their experiences. The Power Session got a start with a short but important HDR primer presented by OneRiver Media owner Marco Solorio, who defined what HDR is and is not. Continue reading HPA Tech Retreat: Production Experts Talk High Dynamic Range
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Debra KaufmanFebruary 18, 2016
HPA Tech Retreat’s long-time programmer, engineer and author Mark Schubin, opened the event with his annual “Technology Year in Review,” composed of all the interesting, obscure and wacky news items he’s aggregated over the previous year. One question he asks every year — have we finished the transition to HD? — had the same answer as every previous year: nope. Even as some companies are talking up 8K as the next TV resolution, the nation’s media infrastructure as a whole is still working on completing the evolution to HD. Continue reading HPA Tech Retreat: Technology Charges Forward… Into the Past
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Debra KaufmanFebruary 15, 2016
Even as standards bodies are at work to define the parameters of 5G, companies and countries are preparing to make the switch. 5G networks, which offer speeds at 10 to 100 times faster than today’s 4G LTE networks, will first appear in home broadband, then data-only devices like tablets, and finally smartphones by 2019 or 2020. So far, Korea is at the forefront of the 5G transition, in order to be ready for the 2018 Winter Olympics. China and Europe, which took longer to adopt 4G, are also hoping to take a lead. Continue reading AT&T, Verizon Lead Charge to Establish 5G Networks in U.S.
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Debra KaufmanFebruary 15, 2016
Google is doubling down on its virtual reality investment with a new $20 version of Cardboard, which uses the smartphone as a screen and a standalone, all-in-one headset that doesn’t need to be tethered to a smartphone, computer or game console. Up until now, Google, which has sold five million Cardboard VR viewers since late 2014, has been seen as experimenting with VR. With the new VR headset — and appointment of Clay Bavor as its first VR chief, Google is entering the VR arena in earnest. Continue reading Google Updates Cardboard, Develops Standalone VR Headset
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Debra KaufmanFebruary 12, 2016
After a confusing period of inconsistent application of its ad blocker ban, Google just re-approved and republished Rocketship’s Adblock Fast to Google Play. The move appears to indicate that Google has reversed its earlier decision to ban ad blockers from the Google Play store. After that earlier decision was announced, Google pulled apps such as Adblock Fast, but then permitted but simply stalled updates for Crystal’s ad blocker. Google has not commented publicly on how its ad-blocker policy is evolving. Continue reading Google Clarifies its Ad-Blocking Ban for Apps in Android Store
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Rochelle WintersFebruary 11, 2016
John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney. Continue reading Unity Warns VR Forecasters “Wrong,” Sets Course Correction
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Meghan CoyleFebruary 5, 2016
After Samsung launched ad-blocking support for the Samsung Internet Browser on its mobile devices, third-party ad blocking apps shot up to the top of the Google Play app store. Google pulled them from the store soon after because the tech giant does not want to distribute apps that conflict with its own advertising business. Although Google is removing ad blocking apps, it has not taken any action to remove mobile browser apps that feature ad blocking already built-in. Continue reading Samsung Rolls Out Ad Blocking, Google Boots Ad Blocker Apps