The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

NBC News is looking to leverage on-the-scene user generated content for its news coverage, envisioning a day when live video could be streamed directly to its New York control rooms from the camera phones of witnesses to newsworthy events. This approach could replace or complement footage by professional crews and ease the pressure of producers frantically searching Twitter and Facebook to locate eyewitness accounts. The network is acquiring Web service Stringwire as its first step toward this goal. Continue reading NBC News to Purchase Stringwire for Streaming Phone Video

The third annual Hollywood Hack Day took place last weekend, bringing a hackathon — a timed collaborative event during which software developers create new apps or Web services — to Los Angeles. United Talent Agency hosted the event and provided increased bandwidth for the 135 developers and designers involved in the 2-day competition. Because the event was in LA, several teams chose to create apps about the art and business of entertainment. Continue reading UTA Draws Developers for Third Annual Hollywood Hack Day

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

Amazon recently announced plans to offer online grocery shopping in Los Angeles. While the $79 Amazon Prime provides customers with two-day shipping and streaming TV shows and movies, the $299 AmazonFresh Service, originally tested in Seattle, will additionally enable members to order groceries that will be delivered to the door in hours. Retail giants such as Walmart and Costco have suggested that online grocery delivery is a nearly impossible business. Continue reading Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

Apple has created software specifications that it hopes will encourage developers to build game controllers for its computers and mobile devices including iPads, iPhones and iPod touches. The company says the specs are designed to ensure that controllers “have consistent sets of control elements that both players and game designers can rely on.” According to the document, “Controllers must enhance gameplay — they must not be required.” Continue reading Apple Plans Support for Third-Party MFi Game Controllers

Apple opened its Worldwide Developers Conference in San Francisco yesterday with a 2-hour keynote address that re-emphasized the company’s coolness factor, its ability to innovate and a return to a focus on design. Apple introduced its much anticipated iTunes Radio music service, new MacBook Airs with improved battery life, a super-fast cylindrical Mac Pro, the Jony Ive-designed iOS 7 with redesigned icons and distinct functional layers, and a new Mac operating system dubbed “Mavericks.” Continue reading WWDC: Apple Unveils New iOS, Cylindrical Mac Pro and More

During yesterday’s Worldwide Developers Conference keynote, Apple introduced its much anticipated streaming music service. The free, ad-supported iTunes Radio will feature a sizable music catalog, thanks to deals Apple has made with all the major record labels. The service features algorithmically programmed stations, more than 200 genre-based stations and a station that reflects music currently trending on Twitter. Continue reading WWDC: Apple Introduces Ad-Supported iTunes Radio Service

At its annual developers conference in San Francisco today, Apple is expected to unveil its ad-supported streaming music service. The company is also expected to introduce new Mac notebooks and a redesigned iOS featuring a simpler interface. Apple’s new Internet radio service will compete with online music services such as Pandora, Rdio and Spotify. The move into streaming music could also help it compete with rival Google, which has been successful with robust Internet services. Continue reading Apple Expected to Unveil New Streaming Music Service Today

Insiders suggest Apple is closer to launching its anticipated streaming music service for iTunes. Over the weekend, the company agreed to a licensing deal with Warner Music Group for rights to its recorded music and music publishing. According to people familiar with the matter, Apple is offering Warner’s publishing arm 10 percent of ad revenue, which is more than twice what Pandora currently pays major music publishers. Continue reading Apple Inks Deal with Warner Music: Preps Streaming Service

During day three of its I/O developers conference on Friday, Google announced that in-app revenues via the Google Play store are up 700 percent since the same period last year. The company’s recently launched Google Subscriptions model is also seeing progress, doubling inbound revenue each quarter since its launch about 12 months ago. Some apps using Subscriptions as their revenue model, such as Pandora, have reached the top grossing list. Continue reading I/O: Google Play In-App Purchases Increase by 700 Percent

Google’s Internet-connected Glass device will soon feature seven new apps, which the company hopes will makes the glasses more functional. The Glassware apps, announced at the I/O developers conference yesterday, include Twitter, Facebook, Tumblr, reminder notes from Evernote, news alerts from CNN and fashion features from Elle. The seven additions join Path and The New York Times as the only apps currently available on Glass. Continue reading Glassware: Google Announces New Apps for Glass Device

Google unveiled its All Access streaming music service at this week’s I/O developers conference in San Francisco. The service, viewed as a potential competitor to Spotify, also has some musicians concerned about a future in which music listeners choose subscriptions to access music libraries rather than paying to download individual songs. Industry execs, labels and artists are debating the pros and cons of cloud-based music distribution. Continue reading Google All Access: Potential Impact of Another Music Service

Google kicked off its annual I/O developers conference yesterday with a three and a half hour keynote delivered before 6,000 attendees at the Moscone Center in San Francisco. In addition to a surprise appearance by CEO Larry Page, who discussed obstacles to technological progress and answered questions from software developers, the event detailed updates and new releases involving Google+, Google Maps, Hangouts, Google Play Music All Access, a special Galaxy S4 smartphone and more. Continue reading Google I/O: New Music Service, Google+ Updates and More

As part of yesterday’s Google I/O keynote, the company’s CEO Larry Page made a surprise visit on stage to discuss his take on technological progress and answer questions from software developers in attendance. During his remarks, Page suggested that computer science has a marketing problem today, we should be doing more to encourage children’s pursuit of science, and technological progress has been hampered by needless competition among tech companies. Continue reading Google I/O: Chief Exec Calls for Technology Cooperation