Eight of the largest cinema chains in the U.S. and Canada have committed to investing more than $2.2 billion to modernize theaters over the next three years. The announcement was made by the National Association of Theatre Owners (NATO), which says the eight investors represent over 21,000 screens and 67 percent of the box office. The funds will be used to improve everything from picture and sound to air quality, dining, concessions and additional entertainment options. “This investment reflects that commitment in a tangible way that every moviegoer will see and enjoy,” said NATO President and CEO Michael O’Leary. Continue reading North American Theaters Announce Plans for Major Upgrades