Major phone companies have begun selling data related to their subscribers’ locations, travels, interests and Web browsing habits. The availability of such data provides a long-anticipated and powerful tool for marketers, but not surprisingly raises a number of privacy concerns. Mining data for profit marks a shift in the relationship between carriers and subscribers, similar to what is typically expected today with services such as Google and Facebook. Continue reading Phone Companies Begin Selling Customer Data to Marketers
By
Rob ScottApril 9, 2011
In his first public appearance since joining Hewlett-Packard in November, CEO Leo Apotheker delivered a speech in San Francisco that outlined the company’s new online strategy that he explained will target both consumers and businesses. Apotheker emphasized cloud computing and an online app store as part of his vision to bring HP to the forefront as “the platform for the cloud and connectivity.” He suggested that the app store would include programs from HP as well as from other companies.
Apotheker dismissed speculation that HP would be acquiring software maker SAP AG or any other provider of transactional business programs. The Wall Street Journal reports that his goal is to address the “increasing amount of unstructured data — information that isn’t easily categorized”; HP will “focus on products and services that will help businesses better make sense of them.”
Apotheker explained that the company’s webOS operating system (newly acquired along with Palm last year) is designed for smartphones and tablets, but will also ship on HP PCs, providing the company with a greater scale. HP plans to produce laptops and desktops with webOS working alongside Windows, enabling computers to interact with HP’s smartphones and tablets.