Amazon’s live-streaming platform Twitch was a haven for musicians during the COVID-19 pandemic, attracting “an average of 30 million visitors a day,” who watched 1+ trillion minutes of content last year. More importantly, its economic model, unlike that of Apple Music, Spotify and YouTube, allows musicians to monetize fan interactions. Musicians cultivate a loyal base that, in turn, patronizes them, to the tune of several thousand dollars a month. In contrast, last year, 97 percent of Spotify’s artists earned less than $1,000. Continue reading Twitch’s Business Model Lets Musicians Monetize Fan Loyalty

Amazon-owned Twitch debuted tougher guidelines on sexual harassment and hateful conduct, broadening its definitions of both offenses and separating them into a new category that will be subject to more aggressive action. Under the new rules — its biggest update in almost three years — the live-streaming platform frequented by video-game players will ban unsolicited links to nudity, lewd or repeated comments about anyone’s physical appearance, comments about immigration status and displaying the Confederate flag. Continue reading Twitch Announces New Policies on Harassment, Hate Speech

The live-streaming gaming platform Twitch is hugely popular but has a goal to get even bigger. At the annual TwitchCon event, the company showed off an advertising campaign promoting itself as an all-purpose live-streaming platform. This move takes place just as the site’s biggest star, Tyler “Ninja” Blevins, defected to Mixer, a rival streaming service owned by Microsoft. On the gaming front, the company also faces competition from Caffeine, a social broadcast platform that received $100 million from 21st Century Fox. Continue reading Twitch Makes a Bigger Play to Become All-Purpose Streamer

Digital music services have a problem introducing new songs: Fans prefer music they’ve heard before, and can easily skip a song they don’t know. A radio station can promote a new song by repeatedly playing it, but up until now digital services haven’t had many tools to boost new song popularity. Now, Pandora has debuted a toolset that lets an artist introduce a new song with an audio message to fans. It worked for R&B singer Jill Scott, who was able to boost the popularity of a new song by 30 percent that way. Continue reading Pandora’s Promotional Tools Help Artists Market New Songs

A Pandora listener will now be shown concert recommendations based on the music she listens to, and a click on a concert will forward her to Ticketfly’s app or website. This is the first step in integrating Pandora’s streaming music service with Ticketfly, a concert ticketing service Pandora bought for $450 million in October 2015. Concerts are shown via the app’s feed, push notifications on mobile devices and a weekly email. Ticketfly generates notifications as soon as a concert promoter creates an event. Continue reading Pandora Integrates Ticketfly, Adds Concert Recommendations