Microsoft Xbox President Sarah Bond announced the company plans to launch a web-based mobile game store in July, creating a new rival for Google Play and Apple’s App Store. Speaking at the Bloomberg Technology Summit, Bond said the web venue was selected so a single store could serve all users in all countries, “independent of the policies of closed ecosystem stores.” Initially the focus will be on Microsoft games, opening later to other publishers. “This web-based store is the first step in our journey to building a trusted app store with its roots in gaming,” Microsoft said in a post-even statement. Continue reading Microsoft Will Introduce Web-Based Xbox Mobile Game Store

Microsoft has begun laying the groundwork to gain regulatory approval for its $68 billion Activision Blizzard bid, assuring D.C. decision-makers the purchase will not improperly advantage its own platforms and services. In an effort at transparency, Microsoft CEO Satya Nadella and president Brad Smith say they’re “sharing where we’re going with members of Congress” and meeting with think tank representatives to compile a best-practices road map to ensure lawmakers and stakeholders the deal presents no threat. Microsoft says it wants Activision’s IP not to dominate existing markets but to help stake its claim in the emerging metaverse. Continue reading Microsoft Takes Its Case for Activision Purchase to Capitol Hill

With the coronavirus pandemic, more people are staying at home and, according to Newzoo, 700+ million of them are playing video games on consoles. The market research firm said the console industry is slated to rake in $45 billion in revenue this year. Microsoft and Sony have unveiled new consoles, and Niko Partners analyst Daniel Ahmad stated that consoles are a “much more profitable business” than a decade or more ago, especially since digital distribution of games enables the game companies to enjoy bigger profit margins than before. Continue reading Game Consoles See Revenue Growth with Digital Distribution