Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

A number of companies are making moves toward launching Internet TV services that would be available on any mobile device and allow for easier navigation and recording in the cloud, among other features. Sony claims to be close to testing a cloud-based TV service, while Verizon has purchased an Internet TV service developed by Intel. Meanwhile, Amazon is said to be working on a set-top box for delivering streaming video, and Apple is approaching content companies to pitch its own solution. Continue reading Some Companies Moving Toward Offering Internet TV Services

As Netflix and similar online streaming services gain in popularity, premium channels like HBO and Showtime are seeing a decline in paying viewers. A new report from researcher NPD Group reveals that the number of household subscribers to pay TV channels has dropped by 6 percent over the past two years, while streaming subscription services have increased by 4 percent. Many see this change as part of the migration from the expensive bundled options of cable. Continue reading Are Premium Channels Losing Customers to Streaming Sites?

Fox plans to offer a special one-day preview of its Fox Sports Go service by streaming Super Bowl XLVIII free to tablets and PCs. To promote the online and mobile authentication service, Fox will stream the NFL championship game between the Broncos and Seahawks, its halftime show with Bruno Mars and the Red Hot Chili Peppers, and related programming. The live stream will be available on Sunday, February 2 for iPads via the Fox Sports Go app and for desktop PCs at FoxSportsGo.com. Continue reading Fox to Preview Authentication Service by Streaming Super Bowl

The Federal Communications Commission is scheduled to conduct its first major auction of wireless airwaves in six years today. Telecom analysts at New Street Research estimate that national wireless carriers AT&T, Verizon Wireless, Sprint and T-Mobile — along with satellite TV operator Dish Network — will spend at least $46 billion on spectrum over the next two years in a series of auctions. Next year, the government plans to sell coveted spectrum in the 600 megahertz band, used by TV stations, to be resold for wireless use. Continue reading FCC Scheduled to Begin Wireless Airwaves Auctions This Week

The U.S. Supreme Court on Friday agreed to hear an appeal filed by broadcasters against the Aereo online TV service. Disney’s ABC, CBS Broadcasting, Comcast’s NBCUniversal and 21st Century Fox are among those who argue that Barry Diller-backed Aereo violates copyrights by using tiny antennas to access broadcast signals without paying fees. Media companies appealed a decision by the 2nd U.S. Circuit Court of Appeals in April that denied their request to shutter Aereo while legal issues are being addressed. Continue reading Broadcasters Head to Supreme Court in Battle Against Aereo

Google announced on Monday a partnership with several automobile manufacturers and chipmaker NVIDIA to deliver the Android operating system to the connected car this year. The Open Auto Alliance (OAA), which includes General Motors, Audi, Honda and Hyundai, “is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.” The group plans to develop an ecosystem that spans across vehicles and mobile devices. Continue reading Open Auto Alliance: Google Plans to Bring Android to Vehicles

Satellite provider DISH Network announced that it has developed a new streaming app, dubbed the “Virtual Joey,” that provides the same functionality as its Hopper DVR for LG Smart TVs. The app, expected to launch in the first quarter, offers control of the whole-home HD DVR, including live TV, recorded content and navigation via the program guide. The smart TV app essentially takes the place of a physical Joey multi-room extender, but still requires a Hopper DVR as the anchor. Continue reading Virtual Joey: DISH Debuts New App That Functions Like DVR

Ultra high-definition TV prices are plummeting as more models enter the market, and many of those models will be revealed at CES in Las Vegas this week. When Ultra HDTVs first entered the market, prices ranged from $9,000 to $25,000, yielding little interest from most consumers. Now, many of them have seen prices slashed to just a couple thousand dollars, and those price reductions — combined with more options in the market — are drawing the attention of potential buyers. Continue reading Ultra HDTV Sees Jump in Model Options and Drop in Prices

DirecTV execs say online video is one of the “growth areas” it will be focusing on in the next few years as it attempts to attract younger potential customers who aren’t paying for cable service. It wants to target niche audiences in particular and is considering offering tailored programming to those viewers. Children and Latinos are the two major audiences the company is eyeing. The satellite TV firm said home security and new advertising products are also on the front burner. Continue reading DirecTV to Pursue New Audiences and Online Video Streaming

In anticipation of the upcoming 2014 International CES, January 6-10, the ETC@USC will have a team of more than a dozen writers, reporters and support staff onsite in Las Vegas to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to ETC member companies, and to the entertainment industry as a whole. ETCentric will publish articles, updates via social media, and video content throughout the show. Continue reading CES 2014: ETC Coverage Begins with Preview Series, Key Trends

Aereo-backer Barry Diller has stated that the online service may grow to the point that 35 percent of U.S. households subscribe. However, this is largely contingent upon the service’s ability to overcome the legal challenges it currently faces from broadcasters. Individuals in their mid- to late-twenties aren’t highly inclined to pay $100 per month for TV cable packages, rendering Aereo’s $8 package highly attractive, according to Diller. Continue reading Barry Diller Predicts Increase in Number of Aereo Subscribers

Chairman of the Senate Commerce Committee, Senator Jay Rockefeller (D-West Virginia) introduced the Consumer Choice in Online Video Act yesterday — legislation that intends to safeguard competition in the online video market, by preventing cable and satellite companies from stifling growth of services like Netflix, Hulu and Amazon. The proposal could be good news for consumers who complain about subscriptions that include channels they don’t watch, although industry pushback is likely. Continue reading Senate Commerce Chair Announces Bill to Bolster Online Video

Globalstar may get the FCC’s permission to convert its satellite spectrum into a private Wi-Fi network. On Friday, the FCC began its review of the satellite company’s Wi-Fi proposal. If the plan is approved, Globalstar would be able to sell its assets to companies like Amazon that need bandwidth without 4G mobile broadband capabilities. The FCC has rejected similar requests from other satellite companies, but Wi-Fi is low-powered enough that it might pass. Continue reading Globalstar Seeking FCC Approval for Ambitious Wi-Fi Plans

Intel has invested heavily in its plan to stream television over the Internet, but securing access to channels has been a challenge. The company is reportedly now in advanced negotiations to sell all or part of its yet-to-be-launched venture to Verizon, according to a person familiar with the talks. Intel was originally hoping to launch its service by year’s end. Tech companies including Sony and Google have plans to launch similar services, but have encountered some of the same challenges as Intel. Continue reading Intel in Talks to Hand Over its Internet TV Project to Verizon