UPS’s “Pulse of the Online Shopper” survey shows that 93 percent of customers are willing to take some action in order to qualify for free shipping. Not only will people do more to get free shipping, but 58 percent have also cancelled orders because shipping costs were too much, with 50 percent doing the same because the shipping wasn’t free. Along with attraction to free shipping, there has also been a 12 percent increase in the amount of people that have returned an item.

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According to a new study from NPD Group based on a survey conducted in February, 82 percent of consumers who currently have an UltraViolet account plan to continue using the digital locker service in the future. The NPD study also found that UltraViolet users were about 11 times more likely to make an electronic sell-through movie purchase than other consumers in the last year. UltraViolet launched in 2011, and there are now more than 16 million accounts. Continue reading NPD Reports Consumer Satisfaction with UltraViolet Service