Nintendo Switch, which debuted in March, is the company’s fastest-selling video game system ever. Its popularity has strained Nintendo’s pipeline, as the demand has outstripped supply in Japan and the U.S. In response, Nintendo raised its internal target for first-year sales from 10 million to 16 million. After several quarters of losses, Nintendo announced $209 million in profits in its October quarterly report, driving Nintendo stock up 75 percent in 2017. The company also finally released a mobile game last year. Continue reading Nintendo on Target to Sell 37M Switch Consoles by April 2019

Nintendo will unveil its first-ever game for smartphones, a radical departure from its long-term exclusive focus on its console. In the years of avoiding the move to smartphones, the Kyoto, Japan-based company missed the spectacular rise of mobile gaming, which this year, says research firm Newzoo, is on track to outpace console games in global sales for the first time. But Nintendo is finally opening up, not just with mobile games but also theme parks and a new console game. The first mobile game could debut in a few days. Continue reading Nintendo Abandons Its Console-Only Strategy, Enters Mobile

More than 10,000 gamers have signed a petition requesting that Nintendo not release a game it showed during this week’s Electronic Entertainment Expo in Los Angeles. The gaming giant, which has abandoned its splashy E3 press conferences in favor of more low-key presentations, apparently failed to introduce enough new games for its fans. The harsh reaction led to the petition regarding a lackluster new “disgrace of a game” in the “Metroid” series. Nintendo CEO Satoru Iwata issued an apology on Twitter and vowed to improve future efforts. Continue reading Nintendo Presentation at E3 Draws Strong Backlash from Fans

Nintendo recently announced it plans to partner with Universal Parks & Resorts to transform some of its most popular games, characters and worlds into theme park attractions. In partnering with Universal, which owns parks in California, Florida, Osaka and Singapore, Nintendo has an opportunity to further exploit some of its most popular franchises such as Mario, Legends of Zelda and Donkey Kong. Nintendo is expected to announce more details about the Universal partnership soon.  Continue reading Nintendo Announces its Theme Park Partnership with Universal

Nintendo has teamed up with Japanese mobile game company DeNA to bring Nintendo’s popular characters to smartphones and tablets. DeNA and Nintendo plan to build an online gaming service that will be introduced this fall. However, Nintendo has not completely abandoned its strategy to build games for its own hardware. The company is also working on its next game console, codenamed the NX, which may be unveiled next year. It may possibly incorporate VR or media services offerings. Continue reading Nintendo Will Make Mobile Games Through New Partnership

During the recent Nintendo Direct live-streaming broadcast, the company directed its Wii U focus on two familiar games: “Mario Kart 8” and “Super Smash Bros.” However, Nintendo continues to struggle to find software makers for Wii U games. Most of the presentation was devoted to how Nintendo will keep the currently available games interesting. In order to sell more existing games, the company plans to add content to games such as “Mario Kart,” “Hyrule Warriors,” and “Pikmin 3.” Continue reading Nintendo Finds New Ways to Profit from Existing Wii U Games