UPS’s “Pulse of the Online Shopper” survey shows that 93 percent of customers are willing to take some action in order to qualify for free shipping. Not only will people do more to get free shipping, but 58 percent have also cancelled orders because shipping costs were too much, with 50 percent doing the same because the shipping wasn’t free. Along with attraction to free shipping, there has also been a 12 percent increase in the amount of people that have returned an item.

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