Dropbox has purchased Reclaim.ai, a scheduling tool that uses artificial intelligence to boost productivity, popular with Google Calendar users. The privately held Reclaim announced the deal in a blog post that claims a global user base of over 43,000 companies and more than 320,000 people. Launched in 2019, Reclaim investors include Index Ventures and Calendly contributing to cash raise of more than $9.5 million to date. File-sharing app Drobox has been publicly traded since 2018 and has a current market cap of $7.92 billion. Financial terms of the deal have yet to be disclosed. Continue reading Dropbox Acquires Productivity and Scheduling App Reclaim.ai

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

This week, Twitter released TweetDeck 2.0 and announced that as of August it will be available only to those who pay for a Twitter Blue subscription. Since competing products like Hootsuite and Buffer also charge for use, TweetDeck may entice those customers who find it a valuable tool to Twitter’s premium tier. Twitter owner Elon Musk has been paywalling various functions as he seeks to generate revenue to help meet hefty interest payments, estimated at $300 million every three months, from his highly publicized October 2022 acquisition. The third payment is due late this month. Continue reading New TweetDeck Will Be Exclusive to Twitter Blue Subscribers

Filmustage, a digital platform that streamlines pre-production for film, has raised $550,000 in a funding round backed by Flyer One Ventures, Geek Ventures, Imaguru and Vesna Capital. The money will be used to translate the product into languages including Spanish, French and German as part of an international expansion commencing this summer. Next year the company plans to add Hindi and Chinese. Founded in 2020, Filmustage software automates script breakdowns, categorizing scenes and tagging elements like costumes, props, characters and locations. Company co-founder and CEO Egor Dubrovsky said more than 30 features have been added since launch. Continue reading Filmustage Software Uses AI to Automate Script Breakdowns

Meta Platforms is expanding the scope of its Instagram Reels APIs for developers. The move follows Meta CEO Mark Zuckerberg’s comment that the Reels short-form video feature “is our fastest growing content format by far” in a February blog post that announced the global rollout of Facebook Reels. In its Q1 earnings report, Meta said that the Reels feature accounts for more than 20 percent of user time on Instagram. Meta is now making Instagram Reels APIs available to third-party platforms, increasing the options for brands that post Instagram Reels to their accounts. Continue reading Meta Implements Broad Rollout of Reels APIs for Developers

With a team of 30 to 35 people, Netflix is creating apps to streamline parts of the production process, such as crew management, scheduling and budgeting. One app, dubbed Move, has been in beta with a few Netflix productions since November. Move, which was built as a progressive web app, replaces all the paperwork related to scheduling shoot days and distributing the script, sending email and SMS to notify the crew of any schedule changes. It was first tested on the second season of “Glow,” and since used on 10 different shoots. Continue reading Netflix Creates Apps for Production, Doubles Down on Mobile