Viacom Says MovieTracker Quantifies Social Buzz for Hollywood Movies
By Rob Scott
November 3, 2011
November 3, 2011
- Viacom’s NextMovie.com has attracted more than one million viewers in its first 12 months, according to comScore. This week the site will add MovieTracker, developed with social intelligence platform Trendrr.
- The new add-on is designed to track and quantify related social activity by ranking “the top 25 films according to social buzz for movies in production, coming soon or in theaters,” indicates The Hollywood Reporter.
- “There isn’t really another product quite like this for movie fans,” explains VP and general manager of NextMovie Scott Robson. “The MovieTracker isn’t based on box office performance, which is how most movie rankings are compiled. Instead, it’s driven purely by the social conversation around movies. It’s the first time that what movie fans say — on Twitter, on Facebook and in the blogosphere — really matters in a quantified way.”
- The feature is expected to be available early next year as an app for iOS and Android, allowing mobile access.
- “The MovieTracker will launch initially on NextMovie.com, but it will appear soon after across multiple Viacom Media Networks properties, including MTV.com, VH1.com and the Logo sites,” says Robson. “It’s also possible that versions of the MovieTracker at some point will appear on air, on the MTV Radio Network and more.”