Paramount Studios is using two October releases to test a shorter window than the traditional 90-day window between theatrical release and home video. “Paranormal Activity: The Ghost Dimension,” which opens on October 23, and “Scouts Guide to the Zombie Apocalypse,” which opens a week later, will go to home video about two weeks after their screen count falls below 300 locations. Paramount offered participating theater chains a percentage of digital revenue; AMC Entertainment and Canada’s Cineplex have signed on. Continue reading Paramount to Test Shorter Release Window for Home Video

Paramount Pictures is looking to experiment with two October film releases — “Paranormal Activity: The Ghost Dimension” and “Scout’s Guide to the Zombie Apocalypse” — by shortening the length of time it takes to make them available to watch at home via digital platforms. AMC and Cineplex are joined by several smaller operators in participating in the new approach. However, Cinemark (the nation’s third largest exhibitor) and Regal Entertainment Group (the No. 1 chain in North America) have declined. Continue reading Paramount to Experiment with Flexible Film Release Window

Paramount Pictures has inked a deal with two major theater chains to release two upcoming films on DVD just two weeks after they leave theaters, a significant change to the traditional schedule. Since the 1980s, and the advent of the VCR, studios have waited at least 90 days, so this new deal marks a real break with the status quo. The Viacom-owned movie studio has partnered with AMC Entertainment Holdings Inc. and Canada’s Cineplex Inc., two of North America’s largest exhibitors. Continue reading Paramount Shortens Release Date from Movie Theater to DVD