Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

Roku’s Q2 earnings came with the news that it added 1.9 million new active accounts and became the top selling TV OS in the U.S., according to the company. Roku now touts more than 73.5 million active accounts on Roku Players and Roku TVs, and claims that its number of sets sold beat the next three manufacturers combined. The company posted Q2 revenue of $847.2 million, an 11 percent increase year-over-year, against a net loss of $107.6 million. Advertising-supported Platform sales were up 11 percent, to $744 million, despite continuing troubles sector-wide. Continue reading Roku TVs, Unique Ad Units Drive Q2 Revenue Up 11 Percent