AMC Entertainment has entered into a partnership with South Korean cinema technology company CJ 4DPlex to bring 65 of its ScreenX and 4DX theaters to its venues in the United States and Europe. AMC’s 25 ScreenX auditoriums will use 4DX’s signature multi-projection approach to immerse audiences in a 270-degree field of view, starting this summer. There will be 40 4DX installations opening, beginning in the fall. With 4DX, moviegoers get a multi-sensory experience that includes motion seating and atmospherics like water, wind, scents and snow in addition to special lighting and other effects to enhance the action onscreen. Continue reading AMC to Add 65 ScreenX, 4DX Theaters in Deal with CJ 4DPlex