Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’

Google has revamped its search criteria to make sure sites at the top of its search rankings are mobile friendly. The change went into effect earlier this week, along with other criteria that could dock a site for having hard-to-click links or a lopsided layout that requires too much scrolling. Google announced the new search criteria two months ago to give companies time to improve their mobile performance. The secret algorithm has about 200 factors that determine a site’s ranking. Continue reading Google’s Search Criteria Now Includes ‘Mobile Friendliness’

Google has updated the Android Wear operating system to include wrist controls, Wi-Fi connectivity, and other functionality features. For the first time, smartwatch users won’t have to be tethered to their smartphone because the Wi-Fi connection will allow them to receive text messages and check email on their watches without needing their smartphones nearby. The first Android Wear smartwatches with this technology built-in are expected to begin shipping next month. Continue reading Android Wear Watches Can Now Connect to Phones via Wi-Fi