Nvidia is introducing a new AI feature for its RTX GPUs called RTX Video HDR that upgrades standard video into high dynamic range color space for customers that have an HDR10-compatible monitor running on Windows with HDR enabled. Announced at CES, the technology is now available for download through Nvidia’s January Studio Driver update. “PC game modders now have a powerful new set of tools to use with the release of the Nvidia RTX Remix open beta,” which combines “full ray tracing, Nvidia DLSS and Nvidia Reflex” with “generative AI texture tools so modders can remaster games more efficiently,” according to the company. Continue reading Nvidia GeForce GPUs Using AI to Boost SDR Content to HDR

The 8K Association was founded about three years ago to draw attention to the nascent 8K value chain and now, says executive director Chris Chinnock, that entire ecosystem, from production and post to live-to-air events, has become a reality. TV brands, panel makers and chip set providers are the 8K Association members that will primarily be at CES 2002 in January. The Association will not have a booth at the confab, but Chinnock will be making the rounds to tout some of the highlights of 8K’s progression over the last few years. Japan has been broadcasting 8K since December 2018, for example, and the Summer Olympics in 8K were “a big hit.” Continue reading CES 2022: 8K Association Promotes the High-Res Ecosystem

The iPhone 12 Pro Max offers a number of firsts for an iPhone: the largest ever display, at 6.7-inches; the biggest camera sensor ever; a 5G radio and a bigger battery. At the same time, it’s not much more expensive than the next level down, an iPhone 12 Pro, with an added $100 for every storage level. The size of the phone — not just the inches but also the heft and weight — might be a downside for some users, but the iPhone 12 also comes with more choices, starting with the compact iPhone 12 Mini. Continue reading Apple iPhone 12 Pro Max Receiving Positive Camera Reviews

Last year, Samsung debuted a cinema LED screen, Onyx Cinema LED, to be offered in three sizes to accommodate different movie theaters. The 19-foot model will run at DCI 2K (2048 x 1080), and the 34-foot and 50-foot versions will run at DCI 4K (4096 x 2160). The 2K version has a peak brightness of 300 nits, and the other two support 500 nits, enabling 3D projection. The screens will support other resolutions with letterboxing as well as wide or flat DCI and several versions of HDR, including Samsung’s HDR10+. Continue reading Samsung Readies Onyx Cinema LED Motion Picture Screens

At NAB 2018 in Las Vegas, a panel of Hollywood leaders described the progress of high dynamic range (HDR) as part of the motion picture, TV, and home entertainment pipelines. They also revealed some of the pitfalls that continue to bedevil adoption of the new standard, as well as spell out the changes that need to take place for HDR to be fully embraced. Sony Pictures Entertainment senior vice president, technology Bill Baggelaar noted however that, “consumers have a preference for HDR,” underlining its inevitability. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

Much of the spotlight for HDR has been in the theatrical space, but this NAB panel highlighted the move towards high dynamic range in home entertainment. The limited number of HDR hero monitors is only one of the challenges addressed, with the panel also focusing on the issue of judder and several other issues that the industry must address before HDR can become widely adopted. Direct view cinema displays, with true HDR capabilities, are also poised to make an impact. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 2

ACES (the Academy Color Encoding System), which makes certain that the color decisions made early on in production are preserved through to the finished master, has evolved since it first launched in December 2014. At the HPA Tech Retreat, NBCUniversal vice president of creative technologies Annie Chang reported that, in 2015, 15 titles were done in ACES, compared to today’s 49+ titles. “We’ve seen the growth not just in feature and episodic, but in the gaming community and corporate clients like IKEA,” she added. Continue reading HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR

Yesterday during the HPA Tech Retreat, NEC Corporation executive engineer Dr. Masayuki Sugawara, who chairs the digital broadcasting experts group (DiBEG) and is vice president of the Institute of Image Information and Television Engineers (ITE), described the world’s first 8K regular broadcast. In Japan, the broadcast starts at 10:00 am and is transmitted all over the country for seven hours via satellite. “It’s in the test phase, aimed at moving to a commercial phase next year,” said Sugawara, who notes that NHK had its first public demonstration of 8K in 2002.
Continue reading HPA Tech Retreat: NEC Exec Details Progress of 8K Broadcast

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

Amazon Studios’ production “Mozart in the Jungle” is shot in 4K UHD and released in both standard dynamic range (SDR) and high dynamic range (HDR) versions. At an HPA Tech Retreat panel, “Mozart in the Jungle” associate producer Mike Weiss and Technicolor vice president Mark Smirnoff talked about the “snowflake” production of this Golden Globe-winning OTT series. “There are so many more deliverables and things that can catch you off guard, it really is a snowstorm,” said Weiss. Continue reading HPA Tech Retreat: Producing ‘Mozart in the Jungle’ in HDR/4K

FotoKem VP and principal color scientist Joseph Slomka led a SMPTE webinar yesterday on “Clarifying High Dynamic Range,” detailing his experiences in working with HDR productions. High dynamic range is “gaining traction in both the consumer and professional aspects of motion pictures,” notes SMPTE, but “there are differences of opinion even in its definition and ways to approach it.” Slomka described HDR’s impact on perception of resolution and depth as well as pitfalls in production, post production and display. Continue reading SMPTE Webinar Details the Strengths and Challenges of HDR