We are used to very sophisticated search for text, but when it comes to online video, search tools are quite primitive. Netflix allows users to search by titles, people and genres; Hulu powers search for titles and people; and HBO Now restricts search to titles. The potential for exquisitely granular search — and potential new revenue streams — can be found in each TV show or movie’s rich metadata. But how to unlock it, and how to structure search is still open to question and experimentation. Continue reading There is Untapped Potential in Enhanced Online Video Search