Adobe introduced new versions of Premiere Pro and After Effects at the 2025 NAB Show. For the first time, Adobe’s Premiere Pro editing software gets Firefly generative AI powers. Generative Extend lets users elongate scenes by generating a few extra frames at 4K in the Premiere Pro app, which also gains New Media Intelligence to help find the right clip in seconds. There is also drag-and-drop color management and automatic caption translation to over 27 languages. After Effects gets a more powerful preview playback engine, new 3D motion design tools and HDR monitoring. Continue reading Adobe Upgrades Premiere Pro, After Effects with AI Features

Sentient, a year-old non-profit backed by Peter Thiel’s Founders Fund, has released Open Deep Search (ODS), an open-source framework that leverages existing LLMs to enhance search and reasoning capabilities. Essentially a system of custom plugins and tools, ODS works with DeepSeek’s open-source R1 model as well as proprietary systems like OpenAI’s GPT-4o and Anthropic’s Claude to deliver advanced search functionality. That modular aspect is in fact ODS’s main innovation, its creators say, claiming it beats Perplexity and OpenAI’s GPT-4o Search Preview on benchmarks for accuracy and transparency. Continue reading Non-Profit Sentient Launches New ‘Open Deep Search’ Model

Roblox is working with Google to scale-up advertising, adding the search giant’s immersive ads and allowing users to opt-in to watch full-screen spots of up to 30-seconds to earn in-game perks. The program, known as Rewarded Video, was announced at the IAB PlayFronts where Roblox also touted new partnerships with measurement and brand lift firms including Nielsen, Kantar, IAS, Cint and DoubleVerify “to enable brands to better understand the impact of their investment.” Rewarded Video will be implemented by Google Ad Manager, which offers its own metrics. Gamers will be able to accrue benefits including virtual currency and power-ups. Continue reading Roblox Teams with Google Offering Immersive Ads in Games

Anthropic’s Claude can now search the Internet in real time, allowing it to provide timely and relevant responses that are also more accurate than what the chatbot previously offered, according to the company. Claude incorporates direct citations for its Web-retrieved material, so users can fact-check its sources. “Instead of finding search results yourself, Claude processes and delivers relevant sources in a conversational format.” While this is not exactly groundbreaking — ChatGPT, Grok 3, Copilot, Perplexity and Gemini all have real-time Web retrieval and most include citations — Claude takes a slightly different approach. Continue reading Real-Time Web Access Informs Claude 3.7 Sonnet Responses

Search firm Perplexity AI has renewed its push to acquire TikTok, outlining its vision for “Rebuilding TikTok in America.” As ByteDance approaches its extended deadline of April 5 to sell TikTok or see it banned here in the U.S., Oracle and its cohort of investors have emerged the frontrunners. While the three-year-old Perplexity is a longshot — with observers saying it does not have the cash on hand to purchase the social powerhouse — with deep-pocketed investors including Nvidia, Databricks and Amazon founder Jeff Bezos, it likely has access to funding should its offer be accepted. Continue reading Perplexity AI Outlines Pitch to Acquire TikTok, Rebuild for U.S.

Chat interfaces powered by generative AI are impacting online shopping, according to an Adobe Analytics study that found that AI-influenced visits to U.S. retail website increased by 1,200 percent from July 2024 to February 2025. Adobe says this “significant surge” demonstrates an emerging retail AI economy. GenAI chat interfaces are “becoming a helpful assistant for compiling research before making a purchase,” influencing how consumers behave online, according to Adobe. While paid search and email continue to be the dominant traffic drivers, the past year’s growth in AI-aided shopping signals a shift. Continue reading Adobe Analytics: AI-Powered Online Shopping Surges in U.S.

Google is expanding its AI presence in the UK market, hosting a splashy launch event there for Agentspace. Google in December launched Agentspace, an AI agent hub that makes it easy for enterprises to build, manage and deploy custom agents using Gemini. The gathering was hosted by Google DeepMind CEO Demis Hassabis, and Google Cloud CEO Thomas Kurian and included participation by local customers BT Group and advertising powerhouse WPP. Google invited UK businesses to store cloud data locally using its $1 billion data center, opening there this year. The company also promoted its new Chirp 3 audio generator, which offers HD voice synthesis. Continue reading Google Launches Agentspace in the UK and Promotes Chirp 3

Warner Bros. Discovery is updating its Discovery+ technology to offer expanded streaming features, initially for subscribers in the U.S. and Canada. As the service migrates to the same technical platform and infrastructure that powers WBD’s Max service globally, customers will gain features including more personalized recommendations, improved homepage and navigation, better in-app discovery and a mobile “share” to social media, among other things. “A singular unified platform has been central to our technology strategy, and this marks a major milestone in that journey,” WBD CTO Avi Saxena said of the change. Continue reading WBD Updates Discovery+ Tech Stack and Adds New Features

Baidu has launched two new AI systems, the native multimodal foundation model Ernie 4.5 and deep-thinking reasoning model Ernie X1. The latter supports features like generative imaging, advanced search and webpage content comprehension. Baidu is touting Ernie X1 as of comparable performance to another Chinese model, DeepSeek-R1, but says it is half the price. Both Baidu models are available to the public, including individual users, through the Ernie website. Baidu, the dominant search engine in China, says its new models mark a milestone in both reasoning and multimodal AI, “offering advanced capabilities at a more accessible price point.” Continue reading Baidu Releases New LLMs that Undercut Competition’s Price

Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Continue reading Pinterest AI Labeling Policy Unveiled as Q4 Earnings Top $1B

Google has added Gemini Embedding to its Gemini developer API. This new experimental model for text translates words, phrases and other text inputs into numerical representations, otherwise known as embeddings, which capture their semantic meaning. Embeddings are used in a wide range of applications including document retrieval and classification, potentially reducing costs and improving latency. Google is also testing an expansion of its AI Overviews search feature as part of a Gemini 2.0 update. Called AI Mode, it helps explain complex topics by generating search results that use advanced reasoning and thinking capabilities. Continue reading Google Updates AI Search and Intros Gemini Text Embedding

OpenAI has decided to simplify its product offerings. A month after announcing the in-development GPT-o3 as its next frontier model, the company has canceled it as a standalone release, explaining that it would be integrated into the upcoming GPT-5 instead. “A top goal for us is to unify o-series models and GPT-series models by creating systems that can use all our tools, know when to think for a long time or not, and generally be useful for a very wide range of tasks,” OpenAI co-founder and CEO Sam Altman wrote in a social media post this week. Expected to ship later this year, the GPT-5 models will incorporate voice, canvas, search, deep research and more, OpenAI says. Continue reading Sam Altman Reveals Plans to Simplify OpenAI’s Product Line

Google has initiated a flurry of AI activity following the recent collection of Chinese AI releases. The Alphabet company has launched an experimental version of a new flagship AI model, Gemini 2.0 Pro. Its premiere coding and complex questions model is now available in Google AI Studio, Vertex AI and the Gemini Advanced app. The company has also made its general-purpose “workhorse” model, Gemini 2.0 Flash, available in general release via the Gemini API in AI Studio and Vertex. This follows last week’s announcement that Gemini 2.0 Flash is powering the Gemini app for desktop and mobile. Continue reading Google Adds Gemini Flash Thinking to Search, Maps and More

Perplexity joins the list of AI companies launching agents, debuting the Perplexity Assistant for Android. The tool uses reasoning, search, browsers and apps to help mobile users with daily tasks. Concurrently, Perplexity — independently founded in 2022 as a conversational AI search engine — has launched an API called Sonar intended for enterprise and developers who want real-time intelligent search, taking on heavyweights like Google, OpenAI and Anthropic. While to date AI search has largely been limited to answers informed by training data, which freezes their knowledge in time, next-gen tools can pull from the Internet in real time. Continue reading Perplexity Bows Real-Time AI Search Tool, Android Assistant

Samsung has made a tradition of opening CES with a “First Look” event the night before exhibits open in Las Vegas. This year, that January 6 event introduced the theme “AI for All: Everyday, Everywhere,” with artificial intelligence allowing devices like TVs to intuitively (and sometimes autonomously) make choices that enhance our lifestyle. Samsung sees TV as “no longer just a screen, but a companion that enriches your home.” In addition to displays, Samsung also plans to introduce its “Vision AI” technology across various home appliance and mobile devices in 2025. Continue reading CES: Samsung Aims to Bring Its ‘Vision AI’ to TVs and Homes