Google recently announced that it plans to consider two new variables as ranking signals to help improve search results for mobile users of Google search. Google’s latest ranking signals will include a site’s mobile-friendliness and information from indexed mobile applications. The company is committed to helping website owners reconfigure their pages to be more mobile-friendly through various online guides and resources. The mobile-friendly ranking will take effect the third week of April. Continue reading Google Implements New Ranking Signals for Mobile Web Results

JustWatch is a new service that allows cord cutters to search many streaming services simultaneously to find their desired video content. This streaming aggregator is unique because it is aimed at an international audience, instead of just a U.S. audience. JustWatch also provides updates on new content added to streaming services. The service debuted in the U.S., and will soon be available in Germany and Brazil. Eventually, the company wants to help movie studios target cord cutters using an integrated adtech system. Continue reading JustWatch Is a Search Engine That Scans Streaming Services

The European Parliament recently voted in favor of breaking up Google in European territories. While the nonbinding vote holds no legal power, the decision to vote in favor of such a break-up shows the resistance that Google has encountered from the European Union. The vote comes in the wake of a recent appeal by privacy advocates and the EU to extend the “right to be forgotten” policy for European citizens beyond the European Google search engine. Continue reading European Union Expresses Privacy Concerns Regarding Google

Disney has secured a patent for a new search engine that will not highlight sites featuring pirated content in the search results. The search engine filters the results based on “authenticity,” so that illicit content will be more difficult to find. Disney and other companies have been unsatisfied with Google’s efforts to hide pirated sites. Disney’s new search technology also goes a step further by making the authentic trademark holder’s page rank higher than product reviews or Wikipedia entries. Continue reading Disney Creates a Search Engine That Filters Pirated Results

Microsoft CEO Satya Nadella is adapting his company to address the challenges of a changing market. The software company is now working on improving Microsoft products across all platforms, such as Android and iOS. Also, Microsoft is about to release a search tool, Delve, that can peruse emails, social networks and corporate documents to find information for work-related inquiries. Microsoft is placing emphasis on Delve’s machine learning and artificial intelligence. Continue reading The Future of Microsoft Focused on Productivity, Not Devices

Tech giant Google may be tweaking the search engine that launched its success. The search engine of the future will use software based on inventor and futurist Ray Kurzweil’s theory of intelligence. The software will be like a virtual assistant with the ability to understand questions and give fully developed answers, instead of a list of links. The search engine may even alert users when there are updates on a previous search query. Kurzweil joined Google 18 months ago to help develop the new software. Continue reading The Future of Google Search May Be Like a Virtual Assistant

In an effort to better compete with Google and Microsoft’s Bing, Yahoo has paired up with Yelp to optimize local search engine results. Yelp’s listings and reviews of local businesses will be integrated into Yahoo’s search functionality. The partnership follows in the footsteps of Microsoft’s recent deal with Foursquare, a mobile check-in software maker. As consumers become increasingly dependent on smartphones to navigate the world, data about local businesses in search engines has become more important. Continue reading Yahoo and Yelp Partner in Hopes of Optimizing Local Search

Following last month’s report by major Hollywood studios stating that 82 percent of infringing URLS that point to pirate sites and torrent files come from Google’s search engine, the Motion Picture Association of America has released a list of major worldwide torrenting sites, cyberblockers, and brick-and-mortar marketplaces. The MPAA is not creating this list to facilitate piracy, but rather to raise awareness in an effort to combat it. Continue reading Notorious Markets List: MPAA Points Out Global Piracy Sites

Google announced that it is changing its search engine to handle more complex queries. This change has required one of the greatest modifications to the company’s search algorithm since 2000. Google will now focus on comprehending the meanings of searches as well as the relationships of words, as opposed to simply matching keywords. One reason for the change relates to the fact that users are asking longer and more complex questions. Continue reading Google Updates Search Engine to Handle Greater Complexity

Microsoft is developing a personal assistant app called Cortana that will compete directly with Apple’s Siri and Google Now. Cortana derives its name from an artificially intelligent character in Microsoft’s “Halo” series. Essentially, the app will be able to learn and adapt while utilizing machine-learning technology and the Satori knowledge repository powering Bing. The app will likely be released somewhere between 2014 and 2016. Continue reading Cortana: Microsoft Developing Next-Gen Personal Assistant

A debate was sparked recently when a photographer sued BuzzFeed over the use of unlicensed images and BuzzFeed’s claims of fair use. A problematic issue is that in many instances, there are no actual human artists, writers, or editors creating what is seen online. When a search, automated process, or algorithm collects images, it falls under a copyright loophole. But fair use tools can be made in order to allow free content or maintain exclusivity. Continue reading Algorithms: New Content Creators are Redefining Fair Use

Rather than crawl websites like a traditional search engine, Shodan navigates back channels tracking servers, webcams, printers, routers and other devices connected to the Internet. Each month, it gathers information on roughly 500 million connected devices and services. CNNMoney calls Shodan “the scariest search engine on the Internet.” As we move closer to the Internet of Things, it raises questions about how easy it may be to hack anything that is connected to the Internet. Continue reading Search Engine Exposes Vulnerability of Connected Devices

A federal court in New York has sided with the Associated Press and The New York Times in a case involving a company that “scraped” news content from the Internet without paying for it. This case was closely watched because of its possible implications for what counts as “fair use” under copyright law in the online media world and how it may impact the future of content producers and free speech. Continue reading Fair Use Case: Court Rules in Favor of Associated Press

Bing Now, a new research project demonstrated at Microsoft’s headquarters last week, could give Web searchers a way to gauge the ongoing atmosphere of a bar or restaurant before they decide to visit or make a reservation. Researchers are looking to smartphone owners who are already at the location to provide updated information when checking in. The crowdsourcing tool measures sound with the smartphone’s microphone. Continue reading Bing Now Turns to Live Crowdsourcing for Advanced Search