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Debra KaufmanJuly 27, 2020
Google has tried to compete with Amazon in online shopping four times since 2013. But, with shoppers stuck at home during the COVID-19 pandemic, the company now sees another opportunity. To lure sellers, Google said it would waive sales commissions, which range from 5 percent to 15 percent, and let retailers use third-party payment and order management services like Shopify. In the European Union, meanwhile, Google is facing the demand that it “make major concessions” related to its $2.1 billion purchase of Fitbit, including how it uses customer data for search and advertising. Continue reading Google Ramps Up Online Shopping, Faces Scrutiny in Europe
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Debra KaufmanJuly 23, 2020
Twitter removed about 150,000 accounts disseminating QAnon right-wing conspiracies for violating the social platform’s policies and distributing harassment and misinformation that could potentially lead to harm. The company added that it will no longer recommend QAnon-related accounts and content, including that contained in email. Twitter also stated it will make efforts to limit these theories from appearing in trending topics and search, as well as users posting links affiliated with the theories. Continue reading Twitter Bans Accounts Promoting QAnon Conspiracy Theories
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Debra KaufmanJuly 10, 2020
Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics
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Debra KaufmanJune 30, 2020
The European Union increased its efforts to regulate major U.S. technology companies, including Amazon, Apple and Google, with a new tool that allows it to investigate any potential antitrust issue and force changes without proving illegality. EU antitrust head Margrethe Vestager warned that the tech behemoths potentially risk being broken up as a “last resort” if they don’t adhere to the rules. Meanwhile, a German high court ruled against Facebook finding it abused its social media dominance to illegally harvest user data. Continue reading Big Tech Firms Face More EU Scrutiny, Facebook Loses Case
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Debra KaufmanJune 26, 2020
Google disclosed that it had changed its policy regarding how long it will hang on to users’ search data. Last year, the company introduced an option that allowed users to automatically delete data related to Internet searches, requests made to Google Assistant and location history after three months or 18 months. Beginning now, Google’s default policy is to automatically delete location history, voice recordings and web/app activity on new accounts after 18 months. The settings on existing accounts will remain the same. Continue reading Google Plans Changes to How Long It Holds on to User Data
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Debra KaufmanJune 23, 2020
Former Google executive in charge of advertising Sridhar Ramaswamy has launched Neeva, a search engine that will not show ads or collect information about users. At Google, Ramaswamy became disillusioned by how the need for constant growth disadvantaged consumers. He decided to leave shortly after questionable videos featured ads — automatically served by Google’s algorithms — for Deutsche Bank, Amazon, eBay and Adidas. His epiphany was that “an ad-supported model had limitations.” Continue reading Neeva: A New Search Engine with No Ads or Data Collection
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Debra KaufmanJune 18, 2020
European Commission executive vice president in charge of competition Margrethe Vestager is ramping up her scrutiny of U.S. tech giants, including Apple and Amazon. She’s currently targeting Apple’s “gatekeeper” position with third-party apps and Apple Pay. She is also looking more closely at Amazon’s position in online retail. Bloomberg Intelligence antitrust analyst Aitor Ortiz, however, noted that the $9 billion fine she levied against Google didn’t stop the tech giant from continuing to dominate search. The fines “don’t really have a deterrent effect,” he concluded. Continue reading Apple is Next Target of European Commission Investigations
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Debra KaufmanJune 15, 2020
Artificial intelligence research institute OpenAI, after collecting trillions of words, debuted its first commercial product, the API. Its goal is to create the “most flexible general-purpose AI language system” in existence. Currently, the API’s skills include translating between languages, writing news stories, and answering everyday questions. The API is engaged in limited testing and, said chief executive Sam Altman, will be released broadly for use in a range of tasks, such as customer support, education and games. Continue reading OpenAI Tests Commercial Version of Its AI Language System
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Debra KaufmanJune 11, 2020
According to a review by ProPublica, tech giant Amazon has begun to reserve the best placement in search results for its own products. Brands have been able to bid on search terms in order to gain visible listings at the top of the Amazon product search results. They can still bid on such placements, which also earns them a “sponsored” tag. But ProPublica and consultants found that, during the coronavirus pandemic, the company made the top left position on the first page unavailable to anything other than its own private-label products. Continue reading Amazon Saves Premium Search Results for Its Own Products
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Debra KaufmanJune 5, 2020
Pinterest, the website and mobile app that describes itself as a “visual discovery engine,” showcased “Today,” a tab on the user’s Pinterest home page that features topics and ideas curated by Pinterest staff and trending pins selected by algorithms. “Today” is a response to changing customer behavior during the coronavirus pandemic. The platform’s global monthly active users reached 367+ million, up from about 300 million last September. During the last few months, searches and boards have both leapt up 60 percent compared to last year. Continue reading Pinterest Adds Today Tab for Topics, Shop Tab for Products
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Debra KaufmanApril 16, 2020
Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines
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Debra KaufmanFebruary 14, 2020
Google is trying to overturn three European Union antitrust rulings, claiming that it had no legal grounds for imposing $9+ billion in fines. The EU found that Google had abused its dominance over smaller competitors. Google attorney Thomas Graf told the five General Court judges that, “competition law does not require Google to hold back innovation or compromise its quality to accommodate rivals.” Although a verdict is expected early next year, its rulings can still be appealed at the European Court of Justice. Continue reading Google Appeals EU Fine, Argues Legality of Self-Preferencing
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Debra KaufmanFebruary 7, 2020
The Justice Department is advancing its antitrust probe of Google with a more specific focus on how its third-party advertising business works with advertisers and publishers. The DOJ is also posing more detailed questions to executives inside the company, its rivals, advertising agencies, ad technology companies and publishers among others. Those questions center around Google’s integration of its ad server with its ad exchange, and Google’s requirement for advertisers to use its tools to buy ad space on YouTube. Continue reading DOJ’s Probe Into Google Focuses on Third-Party Ad Tools
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Debra KaufmanFebruary 4, 2020
Google controls approximately 90 percent of Internet search, and regulators, politicians, advertisers and users are sensitive to the tech giant’s efforts to wring more dollars out of that dominance. Twenty years ago, Google introduced text ads above search results and, over time, the company has made those ads less conspicuous. A recent design change prompted users to accuse the company of trickery to get them to click on ads, and marketers to complain the practice is a “shakedown” to push them to pay for ads. Continue reading Google Adjusts New Design Updates Following Complaints
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Debra KaufmanDecember 5, 2019
Google founders Larry Page and Sergey Brin have stepped down from their executive roles, with Google chief executive Sundar Pichai now heading up both Google and Alphabet. For the past 20 years, Page and Brin personified the company and many of their ideas on how to run an Internet company became standard for other Silicon Valley firms. The two first dialed back their involvement in 2015 when they created Alphabet as a holding company and turned their attention to “other bets,” including life-extending technologies. Continue reading Google Founders Step Down: New Era for Tech Giant Begins