According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Despite the widespread pushback against their privacy policies and lack of regulation, Facebook and Google are enjoying booming ad sales. According to industry analysts, robust consumer spending and the continued evolution from brick-and-mortars to online shopping is what’s keeping digital ad sales healthy. At online advertising agency Merkle, associate director of research Andy Taylor noted that, despite its woes, Facebook — especially Instagram — continues to do well among advertisers. Continue reading Facebook, Google Continue to Experience Digital Ad Growth

Amazon’s AWS cloud computing unit has announced its new WorkLink service that promises to provide workers with simple and secure mobile access to all of their companies’ intranet sites and web apps. Since most companies typically use virtual private networks or mobile device management software for such remote access, AWS wants to replace the often expensive and complex use of these approaches with simple one-click access that employees should find similar to basic Internet browsing on their various devices. Continue reading WorkLink From AWS Enables Secure Mobile Intranet Access

In light of the fact that the European Union’s Copyright Directive may soon give publishers the right to demand payment when portions of their articles appear in news search results, Google is considering ceasing its Google News service in Europe. Although the law is not yet finalized, Google public policy manager for Europe, the Middle East and Africa Jennifer Bernal stated that the company could reluctantly quit Europe after it has the chance to do a close examination of the proposed law’s details. Continue reading Facing EU Copyright Law, Google May Remove News Service

In the wake of tech giants Amazon and Apple detailing their latest expansion plans, Google unveiled specifics regarding its planned facilities in New York City. The company, which currently employs more than 7,000 people in New York, announced it plans to spend $1 billion on its new Google Hudson Square campus, which will provide more than 1.7 million square feet of space in lower Manhattan. “We will have the capacity to more than double the number of Googlers in New York over the next 10 years,” explained Ruth Porat, SVP and CFO of Google and Alphabet.  Continue reading Google Commits $1 Billion to New York City Expansion Plans

Google has updated how it is combatting piracy across its suite of digital products. In its report “How Google Fights Piracy,” the company revealed that it has spent more than $100 million on YouTube’s Content ID since its inception, representing a big bump up from $60 million two years ago. That number includes computing resources and staffing. The report further details that it has paid out more than $3 billion to rightsholders, compared to “over $2 billion” in 2016 and $1 billion in 2014. Continue reading Google Ups Investment in YouTube’s Anti-Piracy Content ID

Sony announced that PlayStation Vue’s on-demand programming and live sports are now accessible via the Apple TV App on iOS and tvOS. PlayStation Vue becomes the first U.S. pay TV provider added to the TV App, which already includes content from major cable channels and top streaming services (although not Netflix). While viewers will be forwarded to the PlayStation Vue service rather than streaming content directly in Apple’s TV App once content has been selected, the integration should make the process of finding available movies and TV shows easier. Continue reading PlayStation Vue Content Now Available via the Apple TV App

As the number of options for watching great content has grown, the ability to search and find that content has lagged behind. An ideal TV guide, from a single remote control (or smartphone), would offer search, sorting and personalization, and suggest the next program we might want to watch. One such possibility is the $100 Caavo Control Center, which enables up to four devices to be plugged in to a single remote control. A second is the Reelgood smartphone-based streaming guide that tracks over 50 streaming services. Continue reading Finding the Ideal TV Guide for Multiple Services and Devices

In a hearing on Wednesday, lawmakers on both sides of the aisle agreed on the need for legislating privacy for online users, but not everyone is on the same page as to what such laws should cover. Amazon and Google executives, whose companies depend on user data for revenue, warned that some kinds of regulation could have the unintended consequence of limiting the services they’re able to provide. What has become clearer is that hammering out the details of the legislation could take a long time. Continue reading Tech Execs Address Concerns About Data Privacy Regulation

In a meeting of nine state officials and representatives of five other states led by U.S. Attorney General Jeff Sessions, the market dominance and privacy practices of large tech companies were discussed, as well as the possibility of a joint investigation of tech giants such as Google, Facebook and others. Attorney General Doug Peterson (R-Nebraska) said his state is examining just such a multi-state inquiry into antitrust and consumer protection issues. Potential political bias, a previously raised topic, was barely touched. Continue reading State Officials Consider a Joint Investigation of Tech Players

At an event on the “Future of Search,” Google unveiled what’s next for its search engine. The Google homepage will start highlighting a user’s frequently searched topics before she begins searching, in response to a finding that one in eight queries per month are repeats. Google Feed is being rebranded as “Discover,” and will be placed underneath the Google.com search bar on all mobile browsers, highlighting news, video and information Google believes the user is interested in. Visuals will be more prominent on the site. Continue reading Google Shares New Vision for Search: Keeping Users Closer

To grow its advertising business, Amazon is now more aggressive with sponsored product ads, first launched in 2012. A product search will first show sponsored ads, taking up the whole screen above the fold (everything seen before the user scrolls) or, in the case of a mobile phone, the entire first screen. Those sponsored ads are followed by an ad for Amazon’s 365 Everyday Value brand, part of its Whole Foods purchase. The user has to scroll down halfway on the next browser page to find organic search results. Continue reading Amazon Grows its Ad Business With Sponsored Product Ads

Senate Intelligence Committee hearings will begin today to examine a host of issues regarding big technology firms, including Facebook, Twitter and Google, and weigh whether the issues might be addressed by legislative or executive actions. Those companies already stand accused of not controlling the use of their platforms to disseminate misinformation and, in general, not taking enough responsibility for content. Meanwhile, conservatives accuse the platforms of bias in policing content. Continue reading Senate Intelligence Committee to Question Tech Execs Today

AMC Theatres now allows Facebook users to purchase movie tickets in the U.S. directly via the social media platform. “Facebook recently launched a new ticketing platform that allows users to search movies by location and showtime,” reports Variety. “Once a movie and showtime is selected, users have the option to choose the AMC ticketing platform, and are redirected to the AMC Theatres page to finish their transaction.” Facebook already has ticket agreements with online services Atom Tickets and Fandango, but this marks the platform’s first theater chain partnership. Continue reading Moviegoers Can Now Buy AMC Theatre Tickets on Facebook