About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

BookVibe, created by startup Parakweet, analyzes the tweets of a user’s Twitter followers, and creates book recommendations based on mentioned books. The company uses artificial intelligence technologies to differentiate between a tweet with genuine regards to a book and a tweet that only mentions it. Parakweet is also developing tools for publishers and media companies for more advanced analysis on social media of books and movies. Continue reading BookVibe Makes Recommendations Based on Twitter Feeds

Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads

The free IMDb app, currently available as iOS and Android versions, now offers U.S. users the ability to purchase movie tickets. The update follows similar offerings from other apps such as Fandango and Apple’s Siri. Users can also tap on the “Search via Amazon Mobile” button in the iPhone or iPad app to learn more about purchasing movies and TV shows on DVD or Blu-ray (requires that the Amazon Mobile app is installed). Continue reading New IMDb App Update Includes Ability to Buy Movie Tickets

Facebook CEO Mark Zuckerberg announced Graph Search earlier this year, a new way for users of the social network to access information. Considered the network’s third pillar, along with its News Feed and Timeline, Graph Search is based on Facebook’s social graph, which is essentially a map of more than a trillion connections between users. After six months of beta testing, the product is now available to those who use the American English version of the site. Continue reading Graph Search: Facebook Rolls Out Radical New Social Tool

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

Google introduced a new report titled “Quantifying Movie Magic with Google Search” that details how effective Google searches can be in regards to predicting the future box office success of upcoming movies. If proven accurate, Google could join forces with traditional methods such as surveys, tracking polls and other analytic services. The company claims it can predict opening weekend box office revenue with up to 94 percent accuracy. Continue reading Is Google Search the Future of Predicting Box Office Numbers?

Google has announced a new data tracking service for Google Trends that offers information and related charts regarding the most-searched people, locations and assorted topics across more than 40 categories. The Top Charts feature provides those interested with details based on rankings by search interest for topics from movies to cities to sports teams to tourist attractions. The service is updated monthly and goes back to 2004. Continue reading Google Trends Adds Charts Feature for Tracking Searches

Palo Alto-based Boxfish released a new Android version of its second screen TV guide app last week. The Boxfish app, which first launched on iOS in August 2012, monitors conversations in real time based on nearly 1,000 U.S. channels in order to make TV searchable via key topics. The data that is analyzed by Boxfish could potentially one day power consumers’ DVRs and cable boxes. Since last year’s iOS launch, the company has been working to perfect the identification of topics. Continue reading Boxfish CEO Hopes Second Screen App Will Build Better TV

Following three years of partner testing, Twitter has announced the general availability of its advertising services for U.S. businesses. Kevin Weil, Twitter’s senior director of product for revenue, made the announcement on stage yesterday during the TechCrunch Disrupt conference in New York City. The launch of Twitter Ad services could increase company revenue in preparation for an anticipated IPO. Continue reading Twitter Ads Service Now Available for All U.S. Businesses

Rather than crawl websites like a traditional search engine, Shodan navigates back channels tracking servers, webcams, printers, routers and other devices connected to the Internet. Each month, it gathers information on roughly 500 million connected devices and services. CNNMoney calls Shodan “the scariest search engine on the Internet.” As we move closer to the Internet of Things, it raises questions about how easy it may be to hack anything that is connected to the Internet. Continue reading Search Engine Exposes Vulnerability of Connected Devices

Google still remains in firm control of the online search market, with roughly two-thirds of the market in its grasp. But as mobile devices grow in number, the way people are searching for information and services is changing. This puts the $22 billion online search industry at a crossroads, as it tries to figure out how mobile and online search can work together — and for a profit. Continue reading Trends in Mobile Are Changing the Online Search Model

According to the Wall Street Journal, there is no doubt that the smartphone is the current, dominant computing device. Just consider the numbers: Nearly 700 million smartphones were shipped worldwide last year, according to Strategy Analytics. That’s nearly twice as many PC shipments. And it was only a few years ago that PCs were atop that statistic. Now people are using smartphones for a wide variety of functions. Continue reading Tech Giants Battle to Control Evolving Mobile Experience