Larry Page Talks Future of Search and Company Projects

  • Google CEO Larry Page, who rarely agrees to interviews, sat down with Fortune to discuss the future of search, clashes with Apple, the company’s numerous Google X projects, and more.
  • Page acknowledges the change in advertising models, but views disruption as a good thing. Google still devotes 70 percent of its effort into search and ads.
  • “The perfect search engine would really understand whatever your need is,” he says. “So one of my favorite examples I like to give is if you’re vacation planning. It would be really nice to have a system that could basically vacation plan for you. It would know your preferences, it would know the weather, it would know the prices of airline tickets, the hotel prices, understand logistics, combine all those things into one experience. And that’s kind of how we think about search.”
  • On Google’s competition with Apple, Amazon and others: “I’d like to see more cooperation on the user side. The Internet was made in universities and it was designed to interoperate. And as we’ve commercialized it, we’ve added more of an island-like approach to it, which I think is a somewhat a shame for users,” Page says.
  • “I think it would be nice if everybody would get along better and the users didn’t suffer as a result of other people’s activities. I try to model that. We try pretty hard to make our products be available as widely as we can. That’s our philosophy,” he notes.
  • The remaining effort at Google is split between apps (20 percent) and new projects (10). “I think investors always worry about this. You know, ‘Oh my God, they’re going to spend all their money on self-driving cars.’ I feel like no matter how hard I try, I can never make the 10 bigger, because it’s actually hard to get people to work on stuff that’s really ambitious. It’s easier to get people working on incremental things.”

Mind Your Facebook Comments: Soon Accessible via Google Search

  • Google has developed a new indexing plan that marks a shift in its traditionally passive approach.
  • “Mind what you say in Facebook comments,” reports Wired, “Google will soon be indexing them and serving them up as part of the company’s standard search results.”
  • “Google’s all-seeing search robots still can’t find comments on private pages within Facebook, but now any time you use a Facebook comment form on other sites, or a public page within Facebook, those comments will be indexed by Google.”
  • The article suggests the new policy may upset developers and users alike.
  • “There are two primary requests you can initiate on the Web,” explains Wired. “GET requests are intended for reading data, POST for changing or adding data. That’s why search engine robots like Google’s have always stuck to GET crawling. There’s no danger of the Googlebot altering a site’s data with GET, it just reads the page, without ever touching the actual data. Now that Google is crawling POST pages the Googlebot is no longer a passive observer, it’s actually interacting with — and potentially altering — the websites it crawls.”

Future of the Innovation Economy: Anticipating the Great Tech War of 2012

  • There was a time when Apple was a consumer electronics company, Google was a search engine, Amazon was an online retailer and Facebook a place to connect with friends. Now each of these companies is growing into the space of the others as they compete for new and expanding markets in mobile, social and cloud services.
  • Amazon’s upcoming Kindle Fire tablet will compete directly with Apple’s iPad. Google+ has taken on Facebook. Android and iOS are direct competitors. And Facebook has been considering its own mobile phone while it also looks to offer content, advertising and retail services.
  • Fast Company analyzes the “future of the innovation economy” in this regard, with a particular emphasis on the inevitable war and its major players.
  • “Amazon, Apple, Facebook, and Google will not last forever,” the article suggests. “But despite this oncoming war, in which attacking one another becomes standard operating practice, their inevitable slide into irrelevancy likely won’t be at the hands of one of their fellow rivals. As always, the real future of tech belongs to some smart-ass kid in a Palo Alto garage.”

Google Development Experimentation Often Leads to Cancelled Projects

  • According to The Next Web, 90 of the 251 products (36 percent) that Google released in the past 12 years have been cancelled.
  • “Experimentation is a part of Google’s culture,” indicates TNW. “Launching in beta habitually creates a fearlessness that continues to serve them well. Even though Google knows that tons of their products won’t make the cut, their success is partially due to throwing a fist full of darts, and seeing what sticks.”
  • In a related TechCrunch post, the company plans to focus on Google+, and as a result will be killing off Google Buzz in a few weeks as well as iGoogle’s social features come January 15, 2012. Google Labs was shut down on Friday.
  • Additional services are also reportedly getting the axe by January 15: Code Search (for open source code on the Web), Jaiku (for users to send updates to friends), and the University Research Program for Google Search (available to select academic researchers).

Google+ Announces Three New Features in Response to User Feedback

  • Google+ users can now lock posts or disable comments before sharing. Previously, users could share to selected circles, but would then have to close comments after the post was made.
  • “This feature comes in response to popular user feedback, reassuring the G+ community that the platform does, indeed, have its privacy and best interest in mind,” reports The Next Web.
  • TNW also reports there is a new unread notifications number displayed on the tab bar, so that users no longer have to download third party apps.
  • Additionally, Google+ now has searchable hashtags, although the hashtag results are mixed in with regular key word findings.

Yelp CEO Speaks Out on Google Monopoly: We Had No Choice

  • This week’s Senate hearings on “The Power of Google: Serving Customers or Threatening Competition?” barely scratched the surface, suggests CNNMoney.
  • “What Google did to Apple — copying Apple’s touchscreen operating system and offering it to Apple’s competitors for free — never came up,” indicates the article. “Amy Klobuchar (D-Minn.) and Chuck Schumer (D-NY) used much of their time to suck up to Google chairman Eric Schmidt, practically begging him to bring Google’s fiber-to-the-home experiment to their states.”
  • However, testimony from Jeremy Stoppelman, CEO of Yelp, was compelling, especially in regards to his take on the search giant’s apparent new mission.
  • “Let’s be clear. Google is no longer in the business of sending users to the best sources of information on the Web,” explained Stoppelman. “It now hopes to become a destination site itself for one vertical market after another, including news, shopping, travel, and now, local business reviews. It would be one thing if these efforts were conducted on a level playing field, but the reality is they’re not.”
  • “The experience in my industry is telling,” he added. “Google forces review websites to provide their content for free to benefit Google’s own competing product, not consumers. Google then gives its own product preferential treatment in Google search results.”
  • Stoppelman suggested the company’s actions were essentially part of an ultimatum: “Google first began taking our content without permission a year ago. Despite public and private protests, Google gave the ultimatum that only a monopolist can give: In order to appear in Web search, you must allow us to use your content to compete against you. As everyone in this room knows, not being in Google is equivalent to not existing on the Internet. We had no choice.”

Illegal Online Ads: Google Settles Federal Case for $500 Million

  • In a case that indicates the U.S. government will hold websites liable for any illegal advertisements shown on their pages, Google settled its case over illegal online pharmacy ads by paying a $500 million fine.
  • The investigation (first revealed in May) led to this week’s settlement that has reportedly decreased Google’s quarterly profits by 22 percent.
  • “The Department of Justice will continue to hold accountable companies who in their bid for profits violate federal law and put at risk the health and safety of American consumers,” said Deputy Attorney General James M. Cole. “This settlement ensures that Google will reform its improper advertising practices with regard to these pharmacies while paying one of the largest financial forfeiture penalties in history.”
  • “Obviously, such a decision has far-reaching consequences beyond those of just the illegal pharmacies, as Google faces threats from a number of illegal and malicious entities who want to leverage its search engine to expose unsuspecting users to their ads,” reports TechCrunch. “Traditionally, Google itself has filed lawsuits against advertisers it suspected of breaking its rules, but this has clearly not been enough of a deterrent.”

Where Would We Be Today if the World Wide Web had Been Patented?

  • August 6 marked the 20th anniversary of Tim Berners-Lee publishing the first website at CERN. Techdirt provides a few guesses regarding where we might stand today had Berners-Lee sought and received a patent for the World Wide Web.
  • The article suggests that innovation would be dramatically limited and rather than an open World Wide Web, we would be using proprietary, walled gardens such as AOL, Compuserve and Prodigy. The idea of open Internet development would be hampered by lawsuits.
  • Search functionality would most likely be dismal (no Google, for example), and limited to proprietary systems. We may also not have seen the meteoric rise of smartphones without the Web.
  • And try to imagine this: “Most people’s use of online services would be more about ‘consumption’ than ‘communication.’ There would still be chat rooms and such, but there wouldn’t be massive public communication developments like blogs and Twitter. There might be some social networking elements, but they would be very rudimentary within the walled garden.”
  • What are your thoughts? If Berners-Lee had not been so generous, would innovation be stalled in patent hell? Or would we have moved forward with other systems in development at the time?

Quixey Search Engine Targets Social Media Apps

  • Quixey is an app-specialized search engine funded by former Google CEO Eric Schmidt.
  • The service hopes to make it simpler for social media users (developers and consumers) to find applications and widgets for social networks.
  • Last week, Quixey got closer to that goal when it added Facebook, LinkedIn, Twitter and Foursquare integration.
  • The engine also indexes and categorizes tools and apps based on social chatter, blog posts, reviews and other third-party descriptions of their function. The search technology bypasses the clutter by efficiently mining data and app-related keywords.
  • Quixey co-founder Tomer Kagan explains: “A lot of apps on Facebook [for example] don’t even have a description attached — just a name. From a search perspective, if all you have to work with is like three words, it’s extremely difficult.”
  • The Mountain View, CA startup has raised $400,000 in seed money from Schmidt’s Innovation Endeavors.

Dragon Go! provides Targeted Voice-Powered Search Results

  • Dragon Go! — a new voice-powered search app from Nuance Communications — is looking to join Google and Bing as a top search engine for mobile devices. (Nuance also offers the popular Dragon Dictation transcription program and a more generic voice search app called Dragon Search.)
  • Although not the first voice-activated search service available, Dragon Go is unique in that it identifies which ideal application to use for each query. For example, if “Play R.E.M.” is searched, Dragon Go will open Pandora — but if movie tickets are searched for, Fandango will open.
  • Nuance developed an open architecture geared toward including all types of vertical queries. It presently supports more than 180 services such as Yelp, Wikipedia, Pandora, IMDb, Fandango, OpenTable and Google.
  • The free app is currently available via Apple’s App Store and works on the iPhone, iPod touch and iPad.