OpenAI has added publishing powerhouse Hearst to its formidable list of media partners. The force behind outlets including Cosmopolitan, Elle, Esquire, Car & Driver, Popular Mechanics, San Francisco Chronicle and Houston Chronicle will allow more than 20 magazine brands and over 40 newspapers to provide “a vast array of lifestyle content” as well as local news and niche insights to ChatGPT’s professed 200 million weekly users as well as, presumably, on the prototype SearchGPT that launched in July (with a planned ChatGPT integration). Continue reading Hearst Agrees to Content Deal with OpenAI to Fuel ChatGPT

Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results

San Francisco-based OpenAI revealed it is currently testing SearchGPT, a prototype of new AI search features that provides “fast and timely answers with clear and relevant sources.” The testing arrives as similar technology is made available by leading search services Google and Microsoft Bing. The SearchGPT prototype, featuring a user interface similar to that of OpenAI’s ChatGPT chatbot and virtual assistant, launched last week to a group of 10,000 test users and publishers who will be tapped for feedback. The plan is to iterate an improved version and then integrate SearchGPT directly into ChatGPT, although no timeline was provided. Continue reading OpenAI Begins Testing Prototype of New AI Search Features