General Motors released prices for its first vehicles equipped with built-in LTE 4G, essentially turning the cars into rolling Wi-Fi hot spots. The automaker will launch its 2015 models in the next month, and plans to release more than 30 new vehicles with LTE broadband connectivity, as well as numerous new communications, safety, and navigation services. The communications service will be provided by AT&T, and the cars will come with a free, three-month trial with three gigabytes of data. Continue reading GM Scheduled to Launch Cars Equipped with 4G LTE Service

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video