Snapchat began streaming first-person ‘Creator Shows’ this week featuring celebrities and social influencers in the same vertical video approach of the platform’s collection of original series. Notable celebs such as Kevin Hart, Arnold Schwarzenegger and Serena Williams can now stream their short-form videos on Snapchat and monetize their efforts through an ad-revenue sharing model (specific terms have not been revealed, but sources note that Snap’s standard deal with media companies is typically a 50 percent split). Continue reading Snapchat Intros Celeb Creator Shows, Shares Ad Revenue

IBM is launching commercialization of its artificial intelligence technology Watson with the hope of growing it into a multibillion-dollar enterprise. Big Blue has already invested billions of dollars and, currently, a staff of 10,000 employees to evolve Watson, which was launched as a business unit in 2014. The effort is beginning to pay off, as Watson is now assisting in diagnosing cancer. IBM is also marketing its AI in TV ads featuring Watson bantering with Nobel laureate Bob Dylan and tennis celebrity Serena Williams. Continue reading IBM Looks to Commercialize Artificial Intelligence with Watson

Facebook is about to become a bigger competitor to Twitter-owned Periscope as it begins to offer wider access to the VIP-only Facebook app Mentions and Facebook Live. Up until now, Facebook Live — which allows a broadcaster to start a live video stream immediately, which users can watch in real-time and comment on — has only been available to a handful of high-profile individuals. Previously, Facebook has been circumspect when asked about when more people would have access to Live, which launched on August 4. Continue reading Facebook Live Broadcasting to Open Soon for Verified Profiles

Facebook has been developing a tool that would enable public figures to broadcast live to their fans. The social network launched “Live” this week, as a feature in its Mentions app exclusively available to celebrities with verified Pages. The launch kicked off with streams from stars such as Luke Bryan, The Rock and Serena Williams. It is not known whether the feature will be made available to ordinary users to compete with the likes of Periscope and Meerkat, but the company plans to gather feedback from celebs and viewers to “evolve the product.” Continue reading Facebook Rolls Out Live Streaming Video Feature for Celebs

Forty years ago, Pepsi famously conducted a series of blind taste tests where participants were given two sample cups of soda containing Pepsi in one and Coca-Cola in the other. That campaign, known as the “Pepsi Challenge,” is about to resurface, only this time Pepsi plans to take a very different approach. Pepsi has brought on celebrities such as Usher, Serena Williams and Usain Bolt to encourage consumers of today’s generation to partake in socially responsible and pop culture embedded challenges. Continue reading The Pepsi Challenge is Retooled for Today’s Social Generation