During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Intel’s new NUC 11 Extreme kit, code-named “Beast Canyon,” is the company’s fourth attempt at building a more compact yet powerful gaming PC. Featuring (ironically) Intel’s biggest chassis yet, Beast Canyon relies on Compute Element cartridges containing a miniaturized motherboard, CPU, memory, storage and ports. Like last year’s Ghost Canyon, the form factor enables gamers to upgrade the entire system as if they were upgrading a graphics card. The 8-liter Beast has room for 12 inches of GPU power and includes a 650-watt 80+ Gold power supply. Continue reading Positive Reviews for Latest Intel Modular Mini Gaming PC Kit

Here are some key remarks from a panel at this week’s Futures of Entertainment conference at MIT.

Panel: “Spreadable Media: Creating Value and Meaning in a Networked Society”

• Letting unauthorized content circulate and studying how it’s used and consumed is a great opportunity that no one seems to be taking advantage of.
• Kickstarter crowdsources funding. The key is that the audience buys into the idea of a film financially. But crowdsourcing doesn’t have to stop there; it could lead to crowdsourcing of casting, SFX, etc… increasing the attachment the public has with a project.
• A shift from the term viral to spreadable. Viral gives the content a feel of “special,” “hard to do” or “a one-off,” but spreadable allows people to think of producing content that people will want to share and consume.
• If you start to “pay” the fan for their “free labor” of connecting with your brand, the relationship shifts and is no longer a legitimate serendipitous fan connection.
• The impression model (number of views) is no longer valid. There is a growing trend to say, “But I can find a few people that are influencers.” However, picking a small group of people to communicate with can be shortsighted. Those small groups may be vocal, but may not know what the masses truly like or want.
• Massive organizations are set up to hear, very slow to response. Massive organizations aren’t set up for listening. Listening is a very human response; you can’t take the humanity out of communication.
• Companies need to start thinking about taking a much more service-based attitude. Take for example Dominos: “Our pizza was bad; what can we do to make it better?”
• Companies are crisis-based, companies must be able to listen to audiences. Media producers have to listen to their audience before a crisis hits.
• But we have to understand that too much media circulating outside of context can lead to dilution or can be used against the media creator.

Speakers:
Henry Jenkins (University of Southern California)
Sam Ford (Peppercom Strategic Communications)
Joshua Green (Undercurrent)