We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

According to the annual Digital Music Report released this week by IFPI, which represents some 1,300 record companies worldwide, Google-owned YouTube is now the most popular music service in the world. Moreover, the recording industry is generating more revenue via advertising and royalties from fan-made mashups, lip-syncs and tributes on the popular video site than from officially-released music videos. YouTube currently has more than one billion global users. Continue reading Music Companies Make Money from Fan-Made YouTube Videos

Starting next week, the country’s largest retailer Walmart will allow customers to trade in used video games for store credit to spend on other products in more than 3,100 Walmart stores nationwide. The plan is an expansion of Walmart’s program that provides customers with credit for used tablets and smartphones that can be used toward new devices. The plan also represents a potential threat to game retailer GameStop, the biggest seller of used games in the U.S. Continue reading Retail Giant Walmart to Offer Store Credit for Used Video Games

Banjo Inc. has raised $16 million in Series B funding in its pursuit to become like a DVR for compelling social media content and conversations. Banjo offers a way to view aggregated, relevant social conversations about news and events attached to specific geographic locations or venues, all in one convenient stream. The startup recently released Android and iOS versions of its mobile app with a new Banjo Rewind feature that lets users access a past event to learn what people were discussing about it. Continue reading Banjo Raises $16 Million, Aims to Become TiVo for Social Media

Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Google’s Chromecast continues to add new services. When it launched nearly a year ago, the $35 streaming media dongle was limited to a handful of apps such as HBO Go, Hulu Plus, Netflix and YouTube. In December, it added 10 new apps, including the ability to stream cloud-based content from personal catalogs. The popular Plex Media Server was one of those additions. Last week, Plex added free casting of users’ content to Chromecast, and the ability for iOS users to share music and photos. Continue reading Chromecast Adds Plex Features for Casting Music and Photos

Digital magazine platform Flipboard has acquired rival app Zite from CNN for an undisclosed amount. Flipboard, a popular cross-platform news reader app, is expected to launch custom magazines linked to a number of CNN shows. It also announced a new advertising partnership with CNN to help monetize combined coverage. CNN bought Zite in 2011 for a rumored $20 million. Flipboard, which generates 2.5 billion page views per month, launched on iOS in 2010 and landed on Android in 2012. Continue reading News Reader Flipboard Strikes Deal with CNN to Acquire Zite

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

While total viewer numbers will not be available from Nielsen until later today, last night’s telecast of the 86th Academy Awards from the Dolby Theatre in Hollywood scored impressive numbers in the major markets, up 7 percent from last year. In addition, host Ellen DeGeneres set a new social media record by taking a celebrity-filled selfie during the broadcast that has been retweeted more times than any photo in Twitter history, besting President Obama’s tweet after he won the 2012 presidential election. Continue reading Early Oscar Numbers Look Strong, Ellen Breaks Twitter Record

Kenyan actress Lupita Nyong’o, currently generating buzz for her performance in “12 Years a Slave,” is the only actress who is campaigning for an Oscar through social media engagement this year. Nyong’o has gained a significant number of followers on Twitter and photo-sharing site Instagram. She has been actively linking photos of herself in magazines and retweeting mentions of her appearances on both sites, which has helped her gain publicity during the ramp-up to this weekend’s Academy Awards.  Continue reading Actress Generates Pre-Oscar Buzz Using Twitter and Instagram

At Digital Entertainment World, Jake Katz and Amrit Singh of Revolt TV discussed how they are reaching their millennial peers. Curation is key, said Amrit. For news, his goal is to be first, right, and “identify the relevant narrative.” Although they call themselves a cable network, they have a large bicoastal (LA, NYC) staff working on Twitter, Instagram, Tumblr and other social media in real time during the broadcasts. Millennials prefer phones and tablets; 34 percent of the Revolt TV audience won’t watch a television screen. Continue reading Digital Music and File Sharing Addressed at DEW Conference

InVisioneer, the company created by TiVo co-founders Michael Ramsay and Jim Barton, is reportedly planning to release its anticipated QPlay video streamer very soon. While official plans have yet to be announced, an early adopter beta test is expected, based on a recently posted demo video and related documents online, including the company’s terms of service and privacy policy. The streaming box, about the size of an external hard drive, connects to a TV and is controlled via an iPad app. Continue reading QPlay TV Streamer from TiVo Co-Founders Expected to Debut

The AllSeen Alliance has announced that Technicolor is joining the organization as a premier member and will contribute its Qeo technology. According to the press release, Technicolor will work with Qualcomm Connected Experiences and the AllSeen Alliance to accelerate the unification of ecosystems related to the “Internet of Things.” Qeo was developed as a secure and future-proof communication framework that enables a user-friendly experience for connected devices and services. Continue reading Internet of Things: Technicolor Brings Qeo to AllSeen Alliance

Lee Lanselle of Entertainment Development Group and AsiaParks Partners Limited forwarded us a write-up from The New York Times regarding how the information-sharing habits of open source software may soon become a standard in other parts of business. Many companies are discovering the benefits of exposing things once kept secret to a larger population. The pursuit of efficiency, speed and positive change may soon even lead to companies sharing information among competitors. Continue reading Info Sharing: Companies on the Verge of Becoming More Open?

Broadcasters and other media organizations are contemplating a move to an Ethernet-based facility for their live streams for a range of compelling reasons: flexibility, simpler cabling, better economies of scale and an easier move to Ultra HDTV. At an HPA Tech Retreat panel on “Professional Networked Media,” Fox Network Engineering & Operations Vice President Thomas Edwards led a panel of broadcast executives working to make that a reality. Continue reading HPA Tech Retreat: Transitioning to an Ethernet-Based Facility