According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

Introduced by Facebook’s Instagram, Bolt is a one-tap messaging app for iOS and Android that is similar to the popular Taptalk app. Bolt is currently available in New Zealand, Singapore and South Africa, with plans to launch in additional regions soon. The app allows users to send an image or video that disappears once it is viewed. Unlike Snapchat and Facebook’s Slingshot, Bolt only allows users to send messages to one person at a time, rejecting mass messages. Continue reading Instagram Quietly Unveils One-Tap Messaging App Called Bolt

Teenager Shawn Mendes’ first album was number one on the iTunes Top Albums chart only 37 minutes after its debut Sunday night. He was first discovered on video sharing service Vine, posting six-second clips of his covers of pop songs. With the help of his 1.5 million Twitter followers and 2.9 million Vine followers, his EP hit the top of the chart, his single “Life of the Party” debuted as No. 24 on Billboard’s Top 100 Chart, and the hashtag #ShawnToNumber1 was trending on Twitter. Continue reading Music: Fifteen-Year-Old Vine Star Tops iTunes Album Charts

SoundSight has designed wireless smart headphones that include a built-in 1080p camera, six microphones, voice control, and a six-axis gyroscope and accelerometer. The device uses Bluetooth that enables live-streaming video from the wearer’s perspective. The user can also edit recorded footage using an app on iOS or Android devices before sharing it on social media. Editing options include adding music, filters, effects and recording controls. Continue reading SoundSight Unveils Headphones That Feature Live Streaming

On Tuesday, Google officially released the Livestream app that allows people to share live video captured with their Google Glass headsets. Glass users simply tell their devices to start broadcasting and the video that the headset records can be shared with other Livestream users for free. To broadcast to non-Livestream viewers, users can pay up to $399 per month to stream video to the Web. Google vetted Livestream’s policy to ensure the app addresses privacy concerns. Continue reading Livestream App Lets Google Glass Users Share Live Video

Facebook launched its new Slingshot messaging app for both iPhone and Android this week. The app has been described as similar to Snapchat, although it has one significant difference. In order to see what others have sent you, you need to send a photo or video in response. The free app is meant to feel more like a game that involves active engagement than a traditional social messaging tool, based on the inability of users to watch so-called “shots” passively. Continue reading Facebook Takes on Snapchat with Slingshot Messaging App

Despite those who claim a drop in P2P activity, legal pressure and growing popularity of paid services have not led to a decline in file sharing. According to Tru Optik, 300 million users swap files via BitTorrent each month. Tru Optik estimates that more movies and TV shows are downloaded by file sharers than are sold via iTunes, Google Play and Amazon combined. The U.S. accounts for more downloaded media and software than any other country, with the exception of video game downloads in Brazil.

Continue reading File Sharing Not in Decline, U.S. Consumers Lead the Charge

Billboard Twitter Real-Time Charts is a collaboration between Billboard and Twitter where fans help rank the most popular songs shared on the social network in the U.S. The first chart, the Billboard Trending 140, is a ranking of songs shared in the U.S. measured by acceleration over the past hour. A real-time view of the most shared tracks over the past day is available. The second chart, the Emerging Artists chart, is ranked by the number of times each song by an up-and-coming artist was shared over the past day. Continue reading Billboard and Twitter Introduce First Real-Time Music Charts

After a few months of delays, Yahoo plans to launch its new video service this summer. Like YouTube, the service will allow users to post videos, create their own channels, and embed the Yahoo video player into other sites. Yahoo’s video service is different in its more generous revenue-sharing deals with video creators. Content producers with a Yahoo contract will also have the ability to publish their videos on Yahoo properties including the homepage and Tumblr. Continue reading Yahoo’s New Video Platform Plans to Compete with YouTube

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

Walmart announced that its VUDU media delivery service will introduce a new feature that allows customers to share content from their UltraViolet collections. The “Share My Movies” feature will enable users to share movies and TV shows with up to five friends or family members by simply entering their email addresses (they also need to be VUDU customers). The company hopes that the ability to share libraries will encourage more consumers to sign up for the service. Continue reading VUDU Allows UltraViolet Users to Share Movies with Friends

While many consumers turn to Skype and FaceTime for live video conversations, Israeli company Mobli promises that the tech behind a new upgrade to its photo-sharing app will introduce the potential for millions of people to see what an individual smartphone lens is seeing. An update to Mobli’s app yesterday allows users to stream live video from their phone to a large audience in real time. This opens the possibility for journalists or performers to broadcast without the need for expensive cameras or satellite trucks. Continue reading Mobli Updates its App for Live Broadcasting from Your Phone