Walmart is in the early stages of considering the launch of a subscription video-streaming service that would compete with Amazon, Hulu, HBO and Netflix. Sources said that the retail behemoth hasn’t yet greenlit the ambitious project, which may include a lower-price monthly subscription fee, but that decision could come as early as later this summer or early fall. Discovery is also contemplating the launch of a direct-to-consumer service, priced at $5 to $8 monthly, that would include all the company’s networks. Continue reading Walmart and Discovery Are Considering New Video Services

Snapchat Shows is exceeding Snap Inc.’s expectations, encouraging the company to focus on an ambitious expansion to the app’s 166 million daily global users. The first Snapchat Show launch, in January 2016, was an internal creation, “Good Luck America,” which has since averaged 5.2 million viewers per episode in its second season, a 53 percent surge from its first season. That popularity is emboldening a long list of celebrities and media entities to jump on board, among them Jimmy Fallon, James Corden, A&E and BBC. Continue reading TV Networks Add Snapchat Shows to Multiplatform Strategy

As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises