The consumer is besieged by content ad platform choices and options. A group of broadcast, cable and social media executives gathered during CES to describe how it’s changing their business. “It is crazy competitive,” said Starz CRO Michael Thornton. “You have to make that show not just the best of the season but the best of all time.” Needham & Co.’s Laura Martin put digital in its place, succinctly. “There is no money in digital,” she noted. “Unless you have the powerful economic engine of TV to fund it, you’re losing money.” Continue reading Assessing the Impact of VOD, Broadband, Apps and 4K on TV

The digital consumer is undergoing a redefinition, said a panel of experts at Digital Hollywood focused on “Hollywood and the Digital Consumer: How Technology Content and Services Establish the Next Level of Consumer Entertainment Experience.” “We can agree that we no longer need the adjective,” said moderator Don Levy, president of Smith Brook Farm and consultant with ETC@USC. “It’s now just our customer, the audience.” Mobile platforms and niche markets are among the trends that dominate consumer behavior, said the panelists. Continue reading Digital Hollywood: Defining and Engaging the Digital Consumer