The number of cable channel subscribers has decreased over the past four years, but it is not necessarily a result of viewers completely “cutting the cord.” Rather, many viewers are now “cord shaving,” or opting for smaller, cheaper cable bundles. These bundles do not include popular channels like CNN, ESPN or TNT. Those channels, and the others in the top 40 most distributed channels have lost more than 3 percent of their distribution, 3.2 million subscribers, in the past four years. Continue reading Cord-Shaving Becoming New Concern for the Pay TV Industry