Walmart and TikTok partnered to create a shoppable one-hour live-stream event let week — the Holiday Shop-Along Spectacular — that allowed TikTok creators to feature Walmart fashion items that users can buy without leaving the app. This is the first time that TikTok has hosted such a shoppable live stream in the U.S. Following the event, the items will continue to be featured and available for sale on Walmart’s TikTok page. Walmart is not sharing revenues with TikTok. Meanwhile, Instagram is also bringing shopping to Reels. Continue reading Walmart and TikTok Team Up for Shopping via Live Streaming

Google’s Shoploop, developed in its R&D unit Area 120, is a video shopping platform for consumers to discover, evaluate and purchase products within the app. Shoploop general manager Lax Poojary explained that the experience is “more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site.” The Shoploop videos, which are under 90 seconds, currently focus on beauty products. Consumers can save products or follow product creators for additional videos. Continue reading Google’s Area 120 Debuts Shoploop Video Shopping Platform