Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’

Roku managed a 1 percent increase in Q1 revenue on sales of $741 million. While sales in is platform segment were down 1 percent, to $635 million, the company had a positive performance on the streaming side, with 1.6 million active accounts added to take it past 70 million. Streaming service distribution, including FAST channels, is part of Roku’s platform services, along with ad sales, media and entertainment promotions and Roku Pay. In Q1, the Roku operating system was again the top-selling smart TV OS, with a record-high 43 percent of TV unit share in the United States. Continue reading Roku Adds 1.6M Streaming Accounts but Revenue Sluggish