Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

Bookshop.org was launched in 2020 as a way for local bookstores to compete nationally against top names such as Barnes & Noble and Amazon. The outlet lets independent bookstores — even those without websites — set up a storefront on Bookshop.org, creating curated lists and themed pages. Readers could then visit these virtual bookstores and select one as their preferred shop. The idea was to bring local bookstore charm to the generic experiences available through larger services, and it has been called a lifeline for small shops. Now the company is adding ebooks with a reader app for Android, iOS and the Web. Continue reading Bookshop.org Adds Ebooks to Help Level Field for Indie Sellers

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Continue reading CES: CTA Futurist Predicts the Impact of Latest Tech Trends

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

Amazon reported major revenue and profit increases during its third quarter, beating Wall Street’s forecasts, based largely on the company’s e-commerce sales and increasing demand for its cloud services. Capital expenditure, which reached a record amount following Amazon’s recent investments in artificial intelligence, will maintain its momentum as the company plans $75 billion capex on developing generative AI services over 2024-2025. “The faster we grow demand, the faster we have to invest capital in data centers, network gear and hardware,” explained CEO Andy Jassy. “We invest in all that upfront in advance of when we can monetize it.” Continue reading Amazon Pushes AI, Records Growth in Q3 Revenue and Profit

Just in time for the holiday season, Google Shopping is launching an AI-powered personalized feed that recommends items customers might like. The redesign is coming to desktop and mobile devices in the U.S. in the coming weeks. Suggested items are based on search and YouTube histories as well as AI inference. Shoppers will get “an AI-generated brief with top things to consider” in finding the right item, plus a curated feed of products. For now, the brief will be labeled “experimental,” and Google is encouraging feedback for the times AI doesn’t get it 100 percent right. Continue reading Google Shopping Redesigned with Gemini Feed, Infinite Scroll

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

After five months of testing, e-commerce giant Amazon is releasing its AI-powered shopping assistant, Rufus, on mobile throughout the U.S. via the Amazon Shopping app. By tapping the icon, shoppers can access a chat interface and query Rufus on topics such as the best portable speakers or summer dresses under $50. In time for this week’s Prime Day event, the new assistant can also provide status updates on orders. Rufus was trained on the Amazon catalog and other Internet content, so it can provide information on a wide variety of topics and reportedly also answer questions about politics and write short stories. Continue reading Amazon’s AI Shopping Assistant Rufus Is Ready for Prime Day

To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

MainFunc Inc. has raised $60 million on the strength of its principal technology — a free, AI-powered search engine called Genspark. The platform responds to queries by writing custom summaries that are presented in a “Sparkpage,” a one-page overview featuring content from around the web. Genspark joins a growing field of generative AI search engines, the best-known of which is Perplexity, which has raised $250 million since its 2022 launch and is currently valued at about $2.5 billion. Reuters says Genspark’s funding values the company at $260 million. Google also offers “AI Overviews” as part of Google search. Continue reading Genspark Joins Collection of GenAI-Powered Search Engines

Amazon has added interactive shopping from Amazon Live to Prime Video and the Amazon-owned FAST platform Freevee. Previously available only via web browser on computers, mobile and Fire TV, Amazon Live now debuts as a “Live TV” tab on Prime Video and Freevee while continuing to be available at Amazon.com/live. With the TV launch of Amazon Live, customers in the U.S. will “have more ways to shop with creators, brands, and celebrities” and will also be offered “shop the show” technology enabling what the company says will be “seamless” browsing, shopping and engagement with content using their mobile device. Continue reading Amazon Live FAST Shopping Added to Prime Video, Freevee

In 2023, viewers watched more than 30 billion hours of shopping-related videos on YouTube, according to the platform, which reports “a 25 percent increase in watch time” for videos that help people shop. The uptick coincided with the introduction of tagging features for creators, and now YouTube is expanding its retail involvement even further by allowing creators to set up storefronts and sell products in-app, as yet another way to monetize the service. The move comes as TikTok seeks to grow TikTok Shop as high as $17.5 billion in the U.S., a tenfold increase. Continue reading YouTube Adds Shopping Features for Products, Virtual Stores

In its continuing effort to expand in-app shopping activity, TikTok is testing an option to allow users to automatically identify products in their uploads — a march toward making all objects shoppable. The test lets select users toggle to “Identify Similar Objects” within a video. When activated, the AI-powered ISO highlights matching products that can be purchased in-app. TikTok has been exploring the feature for deployment in the United States this past year. TikTok parent ByteDance has for some time been using the in-stream shopping feature in the platform’s Chinese sister platform, Douyin. Continue reading TikTok Tests Feature Designed to Streamline In-App Shopping

The Walt Disney Company announced revenue of $23.5 billion for the quarter ending December 31, essentially consistent year-over-year, while net income was up 49 percent to $1.91 billion year-over-year. CEO Bob Iger amplified plans to bring the company “to a period of sustained growth.” Following news that ESPN plans to partner on a new sports streaming platform, Iger disclosed a $1.5 billion investment in “Fortnite” creator Epic Games that will see the companies “collaborate on an all-new games and entertainment universe.” He also revealed Disney+ will exclusively stream Taylor Swift’s “The Eras Tour” concert film. Continue reading Disney Announces Gaming and Sports Part of Growth Strategy